"The course was an absolute eye opener and we both went away inspired. Both Faresh and I finished the course on Wednesday & sold (and closed) at least £10,000 worth of treatment between us - if not more the next day. We have decided that we would like to do a refresher course at least once a year to keep the techniques fresh. Once again thank you for an enlightening two days." Gursh Bajwa
Chelsea Dental Clinic
In 1999 two dentists, Neil Sampson and Barry Oulton took one of my Sales Courses in Manchester, along with 10 other sales people from all other industries. I was racking my brains to understand why two dentists were taking a sales course along with car, radio and I.T. Sales People. I went on to discover that they had both developed excellent technical skills, but neither of them had been able to put them into practice, because they weren't able to communicate the benefits or discuss money with any self confidence with the patient. After taking my programme, they told me that I had changed their lives. They both reported that treatment plan uptakes had increased and that they were now delivering the dentistry that they had been trained for. Neil actually took the programme a further 6 times and is now one of my best friends.
From their introductions and referrals, I delivered my first Ethical Sales and Communication Programme to 27 dentists in Oxford six months later with my good friend Chris Barrow and after following up with these dentists they reported similar results. The programme took off from there, and I have now personally delivered my Two Day Programme to well over 4000 dentists, receptionists, nurses, Treatment Co-Coordinators and Practice Managers and I regularly deliver over 25 of these courses a year all over the UK as both In House and Open Courses. I very rarely advertise and all my business comes from referrals and repeat business. Some of my clients have taken my course 7 times. In addition, I deliver over 125 workshops every year in the UK and Internationally. (I stay away from home on average 70-80 nights a year.)
The programme is more popular than ever and in 2008, 574 participants took the programme and I launched my Entrepreneur Club called 'The Serious Players Club' where I have had the privilege to work and coach 10 very forward thinking Dentists and Orthodontists. These meetings have been truly amazing.
Do you want Shelf Development or Self Development?
Why should you come on my programmes or use me to coach your team? Please let me make a confession. I only have 4 O-Levels, I did not go to University, nor am I a dentist, but I have one huge advantage over the vast majority of coaches in the UK, I can change behaviour. Most trainers lecture on their courses and you come away with lots of knowledge, but you end up with a beautiful folder which goes on your shelf and becomes shelf development and not self- development. You cannot expect to get different results by using the same methods. Because I only work in small groups everyone receives coaching from me and therefore it allows my delegates to improve their performance where it matters most. I also have a unique ability to get people to operate outside their comfort zones. All this is done in a motivational, inspirational manner and 99% of the delegates love what we do. Like most other Trainers, I care passionately that you receive the coaching you need, so that you can achieve better results in your Practice. I won't just love you and leave you, I will follow up with you and do what it takes so that you look back and say that my programme was the springboard for great things that happen after. I promise you one thing; no one will work harder for you than me. If after taking my programme you feel that you have not developed new skills, and attitudes that will make a real difference to you and your team's performance, then I will refund your fees that you paid to take the course and you keep all the materials and my book. That is the Ashley Latter 100% guarantee. (As yet, I have not had to make any refunds.)
