"Ashley Latter's course on "Ethical Selling" is a MUST for the modern dentist. The need to close "big ticket" items in private practice is a requirement of survival in today's competitive market, to be able to do this in an ethical manner is the key to success"

Phil Bennett Chairman ADI

Studies have shown that if a patient is going to say YES to our treatment options, then 90% of this is down to the way we communicate with our patient and only 10% is down to the technical ability of doing the procedure. That is why Ashley's programme is one of the most important programmes you can take. I have personally taken the course three times now and I strongly recommend the course to all the participants on my Implant Programme in Scotland. The whole team in Edinburgh has had coaching from Ashley. Nearly all the problems dentists experience and the majority of the professions litigation cases are due to a breakdown in communication. This course will show why this happens and most importantly guide you to preventing

Kevin Lochhead Edinburgh Dental Practice

 "Your course was FANTASTIC! Talk about 'hands on'..... Little did I realise when in the introductory discussion I suggested we might do a little role play! How much have I spent on courses / books / congresses over the last 20 years?....$1,000's and your course is more beneficial financially than all the others put together... wish I'd met you 15 years ago. The course was great fun in Oxford and I've had no hesitation in recommending it highly to three of my younger colleagues. I'm closing so much business now I need a business management course to cope! Can you help???"

Dr Graham Murray, Coventry

"Over the years I've spent thousands of pounds on courses, but it is the ethical sales relationship programme that has given me the best financial return and changed my business life dramatically for the better. Quite simply, I believe it is the missing link, it ties everything together allowing me to use new practical techniques and treatments. Thanks for your support and encouragement, it is very important to me and has helped me to grow"

Neil Sampson Oasis Dental Practice

 "I thought it was a fluke at first so I didn't want to let you know how I was getting on since bringing my team on your Ethical sales & Communication Programme to begin with, but I'm still on a roll! I am really glad I attended your course as it has given me the exact tools to achieve my goals. Since the course I have got patients committed to at least 11 implants and treatment plans in excess of £34,000 and the one for £12,000 that I thought I had lost I am confident I will now gain. My only problem now is fitting in all my advanced cases! It must sound like I'm bragging. I assure you I'm not. I just wanted you to know that I know that I can now steer my practice in the direction I want to go and practice the type of dentistry I love."

Richard Hudson

Thank you once again from my team for a truly great couple of days of coaching. It feels like a bit of a cliche after all of your other testimonials, but I tried some of the techniques the day following your course on a new patient who had come to the practice by walking past rather than from personal reccommendation. After 45 minutes of getting to know about him and listening to his concerns he left the practice with an £8500 treatment plan, said YES to all of it and left a sizeable deposit. Thanks again for a superb programme.

Matthew Ogden JDHA

Dear Ashley I found the course invaluable. It has enabled me to confidently present large and complex treatment plans to my patients. I am able to deal with objections comfortably, without becoming aggitated. As a result it has huge impact on my business. the techniques you teach are perfectly applicable to my specialist referal practice and they have really helped me in the early stages of my business. I have been reccommending all my colleagues to come on the course. It has had the most positive impact of any course I have done. Thank you very much.

Finlay Sutton

Just wanted to write to say a massive thankyou for two mind blowing days that have already changed my outlook on dentistry. Being a young dentist and in my first year as an associate I have felt so priviledged to have been given the opportunity to be a part of your course and absorb so much information in such a short space of time! Jessica and I have already put some things into place at work and I'm now not dropping the price of things in my head before I say them out loud! Its so much easier now! I've also become slightly (only slightly) more decisive and I'm trying to give my brain a rest!! It needs one after 25 years of constant decision makings...or lack of! Thankyou again for the most fantastic two days and I look forward to seeing you again for a refresher in the new year with the whole practice!

Philippa Smale