{"id":626,"date":"2019-02-19T10:15:12","date_gmt":"2019-02-19T10:15:12","guid":{"rendered":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/?p=626"},"modified":"2021-03-24T12:19:46","modified_gmt":"2021-03-24T12:19:46","slug":"two-reds-are-better-than-one-season-3-episode-3-what-is-csr-and-whats-in-it-for-you-a-beginners-guide-to-running-a-responsible-business","status":"publish","type":"post","link":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/two-reds-are-better-than-one-season-3-episode-3-what-is-csr-and-whats-in-it-for-you-a-beginners-guide-to-running-a-responsible-business\/","title":{"rendered":"TRBO SEASON #3 EPISODE #3 WHAT IS CSR AND WHAT\u2019S IN IT FOR YOU \u2013 A BEGINNERS GUIDE TO RUNNING A RESPONSIBLE BUSINESS"},"content":{"rendered":"\n<p>After starting his working life as a teacher and a tour manager in the music business, Mark accidentally entered the charity sector as a short-term hire for a friend and has stayed there ever since.<\/p>\n\n\n\n<p>He and his wife Jo lived in Tanzania for 10 years, began raising a family and both served for the African dental charity Bridge2Aid, with Mark eventually becoming CEO. Mark now acts as an independent consultant to businesses of all sizes who want to develop their CSR (corporate social responsibility) strategy \u2013 which begs three questions:<br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>What exactly is CSR \u2013 is it just fund raising or is there more to it than that?<\/li><li>How is that relevant to a small owner-managed business like a dental practice \u2013 isn\u2019t CSR just for big business?<\/li><li>And why bother \u2013 what\u2019s in it for the owners and team of a dental practice to get involved?<\/li><\/ol>\n\n\n\n<p>In this month\u2019s podcast we welcome an old and trusted friend to share with us his story and his answers to the questions we pose above. Mark has already helped some of the top practices in the UK to become more responsible, and reap the internal and external benefits that CSR brings.<br><\/p>\n\n\n\n<p>In this podcast you will learn:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The three pillars of a responsible business \u2013 it\u2019s fundamentally more than fund-raising;<\/li><li>How being responsible is relevant to all businesses, no matter what sector or size;<\/li><li>How you can get started and what\u2019s in it for you \u2013 why a well managed CSR strategy can help with staff retention, productivity, reputation and increase profitability.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"90\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8615204\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/96000d\/\" scrolling=\"no\" allowfullscreen=\"\" style=\"border: none\" msallowfullscreen=\"\" oallowfullscreen=\"\" mozallowfullscreen=\"\" webkitallowfullscreen=\"\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>After starting his working life as a teacher and a tour manager in the music business, Mark accidentally entered the charity sector as a short-term hire for a friend and has stayed there ever since. He and his wife Jo lived in Tanzania for 10 years, began raising a family and both served for the &hellip; <a href=\"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/two-reds-are-better-than-one-season-3-episode-3-what-is-csr-and-whats-in-it-for-you-a-beginners-guide-to-running-a-responsible-business\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">TRBO SEASON #3 EPISODE #3 WHAT IS CSR AND WHAT\u2019S IN IT FOR YOU \u2013 A BEGINNERS GUIDE TO RUNNING A RESPONSIBLE BUSINESS<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":5,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"predecessor-version":[{"id":632,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/626\/revisions\/632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/media\/628"}],"wp:attachment":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}