In this latest episode of ‘Two Reds are Better than One’ Chris and Ashley interview Peter Thomson. Peter shares many strategies from his latest book ‘Paid’ Peter Thomson has been in business for over 51 years and he has been in the Personal Development world for 30 years. He has written 15 books, and produced over a 100 business programmes. This episode was a true masterclass in communication, sales and making sure you get richly rewarded for the value you bring to your patients. We strongly advise you listen to this podcast twice and make notes, there are some wonderful quotes that will change the way you think and behave. In this episode, you will discover:
\u2022 The difference between Transactional and Relationship Clients\u00a0
\u2022 The real reason (s) why dentists undercharge\u00a0
\u2022 Why only a small percentage of clients buy on price\u00a0
\u2022 What a client can judge when they do business with you and how it relates to what fees you charge\u00a0
\u2022 Why you should learn ‘how\u00a0to sell and then not sell’
\u2022 That sales takes place in the gathering stage\u00a0
\u2022 The ‘Contrast Strategy’ and its importance before you discuss\u00a0your fees
\u2022 How writing a book can transform your positioning in the market- place
\u2022 The two bowls, customer service and reward. To get richly rewarded it is what you put in the customer service bowl and you will hear examples
\u2022 One simple strategy to keep your patients for over 40 years\u00a0
AND SO MUCH MORE.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Click to listen: <\/p>\n\n\n\n
https:\/\/podcasts.apple.com\/gb\/podcast\/s06-e09-paid-the-10-secrets-to-being-richly-rewarded\/id1184618980?i=1000630106297<\/a><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" In this latest episode of ‘Two Reds are Better than One’ Chris and Ashley interview Peter Thomson. Peter shares many strategies from his latest book ‘Paid’ Peter Thomson has been in business for over 51 years and he has been in the Personal Development world for 30 years. He has written 15 books, and produced … Continue reading S06 E09: ‘Paid’- The 10 secrets to being richly rewarded for the value you deliver<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-podcast"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/comments?post=849"}],"version-history":[{"count":3,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/849\/revisions"}],"predecessor-version":[{"id":854,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/849\/revisions\/854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/media\/763"}],"wp:attachment":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/media?parent=849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/categories?post=849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/tags?post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}