{"id":863,"date":"2024-04-10T11:26:35","date_gmt":"2024-04-10T10:26:35","guid":{"rendered":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/?p=863"},"modified":"2024-04-10T11:26:37","modified_gmt":"2024-04-10T10:26:37","slug":"s07-e02-we-do-things-differently-down-here","status":"publish","type":"post","link":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/s07-e02-we-do-things-differently-down-here\/","title":{"rendered":"S07 E02: We do things differently down here"},"content":{"rendered":"\n<p>If you walk round Manchester city centre, you will often see the above statement, &#8216; WE DO THINGS DIFFERENTLY HERE&#8217;\u00a0 which glorifys Manchester&#8217;s achievements in the world and why Mancuncians are different. We have tweaked the above statement slightly for our guest today and you will see why when you listen to the interview.\u00a0<br>Born in Glasgow, Lawrence decided to take some time out to travel the world and then visited Sydney 11 years ago to do some dentistry for several months. He ended up staying and now Lawrence is partner in Spa Dental\u00a0\u00a0Dentist in Sydney CBD | Spa Dental Sydney CBD\u00a0and three other Practices around Sydney.<br>He is in the top five producers of Invisalign in the whole of Australia and as you listen to Lawrence you will clearly see how obsessive he is about the &#8216;Patient Journey&#8217; and how they stand out from a very crowded market place.<br>Have a pen and note pad to make lots of notes, this interview is full of gems.\u00a0<br>You will discover;\u00a0<br>\u2022 How his practice and his team obsess about customer service\u00a0<br>\u2022 You will understand his philosophy behind the refurbishment. of Spa Dental, to make it completely different to any other DP<br>\u2022 The absolute mission of giving the patient a completely different experience to any other dental practices\u00a0<br>\u2022 How the practice gets five start google reviews and how they educate the patient\u00a0 on what to write.<br>\u2022 Google reviews you need 150 of them before you get on the start line<br>\u2022 The steps to the perfect patient journey and consultation\u00a0<br>\u2022 How most of the work has been done before the patient has even visited the practice\u00a0<br>\u2022 &#8216;The hidden camera&#8217; you will have to wait to the very end to hear about this strategy\u00a0<br>\u2022 The super associate what it means\u00a0<br>\u2022 Instagram &#8211; how to make it a success<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Click to listen: <\/p>\n\n\n\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/s07-e02-we-do-things-differently-down-here\/id1184618980?i=1000643687296\">https:\/\/podcasts.apple.com\/gb\/podcast\/s07-e02-we-do-things-differently-down-here\/id1184618980?i=1000643687296<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you walk round Manchester city centre, you will often see the above statement, &#8216; WE DO THINGS DIFFERENTLY HERE&#8217;\u00a0 which glorifys Manchester&#8217;s achievements in the world and why Mancuncians are different. We have tweaked the above statement slightly for our guest today and you will see why when you listen to the interview.\u00a0Born in &hellip; <a href=\"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/s07-e02-we-do-things-differently-down-here\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">S07 E02: We do things differently down here<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-podcast"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/comments?post=863"}],"version-history":[{"count":1,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/863\/revisions"}],"predecessor-version":[{"id":864,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/863\/revisions\/864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/media\/763"}],"wp:attachment":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/media?parent=863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/categories?post=863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/tags?post=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}