{"id":888,"date":"2025-09-26T03:12:37","date_gmt":"2025-09-26T02:12:37","guid":{"rendered":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/?p=888"},"modified":"2025-09-26T03:12:39","modified_gmt":"2025-09-26T02:12:39","slug":"s07-e12-the-tough-dentist-with-the-gentle-touch","status":"publish","type":"post","link":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/s07-e12-the-tough-dentist-with-the-gentle-touch\/","title":{"rendered":"S07 E12: The tough dentist with the gentle touch"},"content":{"rendered":"\n<p>Today we\u2019re thrilled to introduce you to Amber Aplin, owner of &#8220;The Gentle Touch&#8221; dental practice in Kelso, Scotland. Amber\u2019s journey is anything but ordinary\u2014born in Australia, raised in the UK, and spending 16 years in Army dentistry before carving out her niche as a practice owner. Her story is one of transformation, innovation, and an unwavering commitment to excellence.<\/p>\n\n\n\n<p>In this episode, Amber shares:<\/p>\n\n\n\n<p><strong>Her Unique Career Path:<\/strong>&nbsp;From growing up in a military family to studying at Newcastle University and thriving in Army dentistry, Amber\u2019s experiences have shaped her philosophy and leadership style.&nbsp;<\/p>\n\n\n\n<p><strong>The Gentle Touch Philosophy:<\/strong>&nbsp;Discover how her practice focuses on patient experience, a &#8220;gentle&#8221; approach, and a culture of shared values that keeps her team motivated and thriving\u2014think high standards, consistent branding, and even team trips abroad!&nbsp;<\/p>\n\n\n\n<p><strong>Innovative Dentistry:&nbsp;<\/strong>Amber is a pioneer in biomimetic dentistry, offering longer appointment times for tooth preservation and patient-focused in-house finance options that make advanced care accessible.<\/p>\n\n\n\n<p><strong>Future-Focused Growth:<\/strong>&nbsp;Hear about her plans to expand the practice, take on mentorship opportunities, and embrace a balanced lifestyle as she transitions to fewer clinical days.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re curious about how to combine cutting-edge techniques with a personal touch\u2014or you\u2019re looking for inspiration to elevate your own practice\u2014this episode is for you.&nbsp;&nbsp;<\/p>\n\n\n\n<p>AND MUCH MORE<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: S07 E12: The tough dentist with the Gentle Touch\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/35ZOdsY7PsS1ekU3Tf9qen?si=b660876ba6a849ce&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re thrilled to introduce you to Amber Aplin, owner of &#8220;The Gentle Touch&#8221; dental practice in Kelso, Scotland. Amber\u2019s journey is anything but ordinary\u2014born in Australia, raised in the UK, and spending 16 years in Army dentistry before carving out her niche as a practice owner. Her story is one of transformation, innovation, and &hellip; <a href=\"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/s07-e12-the-tough-dentist-with-the-gentle-touch\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">S07 E12: The tough dentist with the gentle touch<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-888","post","type-post","status-publish","format-standard","hentry","category-blog","category-podcast"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/comments?post=888"}],"version-history":[{"count":1,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/888\/revisions"}],"predecessor-version":[{"id":889,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/888\/revisions\/889"}],"wp:attachment":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/media?parent=888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/categories?post=888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/tags?post=888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}