{"id":892,"date":"2025-09-26T03:30:35","date_gmt":"2025-09-26T02:30:35","guid":{"rendered":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/?p=892"},"modified":"2025-09-26T03:30:36","modified_gmt":"2025-09-26T02:30:36","slug":"s08-ep2-building-smile-stories","status":"publish","type":"post","link":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/s08-ep2-building-smile-stories\/","title":{"rendered":"S08 EP2: Building Smile Stories"},"content":{"rendered":"\n<p>After graduating in 2012,&nbsp;Gareth Edwards&nbsp;spent the first 5 years of his dental career by treating patients in Middleton, North Manchester. He then embarked on an 18-month journey through Asia and South America, dedicating time not only to traveling but also to reading a diverse range of books.<\/p>\n\n\n\n<p>In 2019, Gareth returned to Bournemouth, his hometown, and formed a partnership with&nbsp;Zak Kara. Sharing similar philosophies about dentistry and business, they initially took over a three-surgery practice. However, they quickly outgrew it and moved into a larger, purpose-built clinic, giving birth to&nbsp;Smile Stories. Their philosophy was centered around creating an experience &#8220;nothing like your old dentist.&#8221;<\/p>\n\n\n\n<p>Gareth generously shares here the secrets that make Smile Stories a success.<\/p>\n\n\n\n<p><strong>In this podcast, you&#8217;ll discover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Smile Stories has become a unique dental practice by fostering lifelong patient relationships, incorporating innovative design, and utilising comprehensive digital dentistry. You&#8217;ll also learn about their ideal client;<\/li>\n\n\n\n<li>Their inspiration from outside the dental field and various examples of where they gain this insight;<\/li>\n\n\n\n<li>The creation of a work environment where team members are eager to come to work, engaging every team member in each stage of the patient journey with their &#8220;Triangle formula&#8221;;<\/li>\n\n\n\n<li>Gareth and Zak&#8217;s calculated approach to risk, enabling rapid growth and expansion;<\/li>\n\n\n\n<li>Their strategies for marketing, enhancing patient experiences, and cultivating a strong team culture that resulted in 571 five-star Google reviews. You&#8217;ll learn their &#8220;Peak End Rule&#8221;, identifying the optimal time and method for requesting reviews.<\/li>\n\n\n\n<li>Examples of how they surprise and delight patients, including team celebrations at the end of treatments;<\/li>\n\n\n\n<li>Personalised marketing approaches for each new patient, sending tailored marketing messages that cater to the individual needs and desires of the patient.<\/li>\n<\/ul>\n\n\n\n<p>And much more!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: S08 E02: Building Smile Stories\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4dAiKijxFiZNn04DJnUaTp?si=dbcb9748189f47e6&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>After graduating in 2012,&nbsp;Gareth Edwards&nbsp;spent the first 5 years of his dental career by treating patients in Middleton, North Manchester. He then embarked on an 18-month journey through Asia and South America, dedicating time not only to traveling but also to reading a diverse range of books. In 2019, Gareth returned to Bournemouth, his hometown, &hellip; <a href=\"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/s08-ep2-building-smile-stories\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">S08 EP2: Building Smile Stories<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-892","post","type-post","status-publish","format-standard","hentry","category-blog","category-podcast"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":1,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/892\/revisions"}],"predecessor-version":[{"id":893,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/posts\/892\/revisions\/893"}],"wp:attachment":[{"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/media?parent=892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/categories?post=892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashleylatter.com\/dental-sales-training-zone\/wp-json\/wp\/v2\/tags?post=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}