Not only will I show you how to obtain five star Google reviews and first class emotional video testimonials, but also how to overcome your fears of asking for them. I will also get you to understand that in fact most of your delighted patients will want to do them for you. In addition, I will also show you how to implement a referral programme into your practice, so that you can build a pipeline of the right type of patient to your practice.

Chapter One – How to ask and receive referrals whilst building a pipeline of the
right type of patient to your practice.

•  The five main reasons why dentists do not ask for referrals.
• How to overcome the embarrassment of asking.
• The major advantages of getting referrals.
• The value and worth of a new patient to your practice.
• The design of an ideal business card.
• How to develop a script for asking for referrals, so that it feels
  comfortable and easy.
• The two ways to reward your referrers.

Chapter Two – How to ask for video testimonials.

• The importance of video testimonials to your practice.
• How to ask for them and overcome the embarrassment of asking.
• The eight questions that need to be answered to get superb emotional
  videos.
• How to enrol your patients on the whole patient journey.
• The importance of creating your own You Tube channel and how it can
  help with your positioning in the marketplace.

Chapter Three – How to get 5 star Google reviews

• Why you need to get Google reviews; 97% of potential buyers check reviews
  before they buy.
• How to select which patients do reviews – pre-selection is the key.
• Develop the script on how to ask for reviews, ensuring they are always five
  stars.
• The importance of following up with an email and what goes into it.
• How to enrol your team onto the whole process.

An added extra included in the price are my two books:

1. Don’t wait for the Tooth Fairy (How to communicate effectively and create the perfect patient journey in your dental practice).
2. You are Worth it (How to discuss fees with self-confidence and achieve the income your services deserve).

My promise to you
I am confident that after taking my programme you will be equipped with the necessary tools and self-confidence to be much more comfortable communicating your fees ethically, see an uptake in treatmet plans and achieve the income your services deserve.

If, after the course, you feel that it has not been beneficial, then I will refund every single penny to you, absolutely no questions asked.

The post The Ultimate Patient Review and Referral Programme first appeared on Ashley Latter.

Take a moment to consider this…

• Would you like to see more of your treatment plans accepted—and followed through by your patients?

• Do you ever feel the value of your dentistry isn’t reflected in what you’re actually being paid?

• Have you caught yourself thinking one fee… but then saying a lower number out loud?

• Are you currently working within the NHS and looking to grow your private income?

• Have you invested in courses like implants, short-term ortho, or cosmetic dentistry—but feel you’re not yet reaching your full potential?

If the answer to any of those questions is YES then don’t worry. You are not alone. In the last 30 years after coaching, presenting and listening to tens of thousands of dentists worldwide, they have all expressed these concerns.

What makes a good dentist a great dentist goes way beyond his or her technical expertise. Studies at The Carnegie Institute of Technology revealed that about 15% of one’s financial success is due to technical knowledge and about 85% is due to skills in “human engineering.” In other words, your vast clinical knowledge can mean very little if you cannot communicate with self-confidence, clarity and reassurance what you can do for the patient, in a way that excites them to want to say YES to your treatment plans in an ethical way.

Over 24,000 hours of teaching and research has gone into the development of this online programme. On this course you will discover the 85% that they did not teach you at dental school.

During these eight course modules (approx 5 hours in total)

• Discover the four step approach to asking the right type of questions in the correct order, which will enable you to create more opportunities.
• Understand the six emotional reasons why patients buy cosmetic treatment
• Speak the language that excites your patients and encourage them to take action NOW
• Be confident in gaining commitment from your patients. Make closing easy and seamless
• Communicate with self-confidence, clarity and reassurance
• Discover 15 strategies around feeling more comfortable discussing fees, achieving the income that your services deserve
• Develop a five-step approach to overcome all your patients concerns and objections in a very ethical manner
• Eliminate waffle and technical knowledge jargon forever
• Learn how to ask for referrals and build a pipeline of the right type of patient to your door
• Learn how to get 5 star google reviews and glowing testimonials from your patients.

Your investment includes

• Copies of my books the brand new The Perfect Dental Consultation and You are Worth it (These will be sent to you, we will contact you by email for your shipping address)
• Online Module, Ultimate Review and Referral Programme – how to attract the right type of patient who is committed and ready to do business with you

My promise to you
I am confident that after taking my programme you will be equipped with the necessary tools and self-confidence to be much more comfortable communicating your fees ethically, see an uptake in treatment plans and achieve the income your services deserve.

If, after the course, you feel that it has not been beneficial, then I will refund every single penny to you, absolutely no questions asked.

The post The Perfect Dental Consultation- Online programme first appeared on Ashley Latter.

This is an online course that is taken through our online courses website ashley-latter.mykajabi.com
To take the course simply click “Take the course” above, which will take you to the online courses website where you can purchase and take the course by following the instructions.

Ask yourself these five questions…

• Would you like more of your treatment plans accepted and paid for by your patients?
• Do you feel that your treatment is worth more than you are getting paid?
• Have you ever found yourself thinking of one fee in your head, but by the time it comes out of your mouth you have reduced it?
• Are you an NHS dentist and want to increase your private income?
• Have you taken a technical course such as an implant, short term ortho or cosmetic course and you feel you have not yet fulfilled your full potential?

If the answer to any of those questions is YES then don’t worry. You are not alone. In the last 20 years after coaching, presenting and listening to tens of thousands of dentists worldwide, they have all expressed these concerns.

What makes a good dentist a great dentist goes way beyond his or her technical expertise. Studies at The Carnegie Institute of Technology revealed that about 15% of one’s financial success is due to technical knowledge and about 85% is due to skills in “human engineering.” In other words, your vast clinical knowledge can mean very little if you cannot communicate with self-confidence, clarity and reassurance what you can do for the patient, in a way that excites them to want to say YES to your treatment plans in an ethical way.

Over 24,000 hours of teaching and research has gone into the development of this online programme. On this course you will discover the 85% that they did not teach you at dental school.

During these eight course modules (approx 5 hours in total)

• Learn how to build instant rapport with your patients – understand the four different personality types and inspire them to like you instantly
• Discover the four step approach to asking the right type of questions in the correct order, which will enable you to create more opportunities
• Understand the six emotional reasons why patients buy cosmetic treatment
• Speak the language that excites your patients and encourage them to take action NOW
• Be confident in gaining commitment from your patients. Make closing easy and seamless
• Communicate with self-confidence, clarity and reassurance
• Discover 15 strategies around feeling more comfortable discussing fees, achieving the income that your services deserve
• Develop a five-step approach to overcome all your patients concerns and objections in a very ethical manner
• Eliminate waffle and technical knowledge jargon forever
• Learn how to ask for referrals and build a pipeline of the right type of patient to your door

Your investment includes

• 8 module course manual. This can be downloaded immediately with the first course module
• 5 hours CPD certificate
• Copies of my books Don’t Wait for the Tooth Fairy and You are Worth it (These will be sent to you, we will contact you by email for your shipping address)
• Online Module, Ultimate Review and Referral Programme – how to attract the right type of patient who is committed and ready to do business with you

My promise to you
I am confident that after taking my programme you will be equipped with the necessary tools and self-confidence to be much more comfortable communicating your fees ethically, see an uptake in treatment plans and achieve the income your services deserve.

If, after the course, you feel that it has not been beneficial, then I will refund every single penny to you, absolutely no questions asked.

The post The Perfect Orthodontic Consultation- The 8 Essential Steps to Increasing Your Treatment Plan Acceptance first appeared on Ashley Latter.

The greatest asset your Practice has is your patients. Without a loyal band of patients your Practice cannot flourish, or prosper. This 80 minute online course does exactly what it says on the tin. Over eight chapters, I will share proven strategies to help market and sell your plan, but equally important, how to retain these loyal patients for life and build an asset of loyal patients.

To make this work, please watch yourself first and then watch again with your team and implement the strategies. Getting them on board and ensuring that everyone sings off the same hymn sheet is going to be crucial to the success of your membership plan

My promise to you

I am confident that after taking my programme you will be equipped with the necessary tools and self-confidence to be much more comfortable communicating your fees ethically, see an uptake in treatmet plans and achieve the income your services deserve.

If, after the course, you feel that it has not been beneficial, then I will refund every single penny to you, absolutely no questions asked.

PLEASE NOTE:This is an online course that is taken through our online courses website ashley-latter.mykajabi.com
To take the course simply click “Take the course” at the top of the page, which will take you to the online courses website where you can purchase and take the course by following the instructions.

The post Membership Plan: How to Market, Sell & Retain your patients first appeared on Ashley Latter.

This is an online course that is taken through our online courses website ashley-latter.mykajabi.com
To take the course simply click “Take the course” above, which will take you to the online courses website where you can purchase and take the course by following the instructions.

Ask yourself these five questions…

• Would you like more of your treatment plans accepted and paid for by your patients?
• Do you feel that your treatment is worth more than you are getting paid?
• Have you ever found yourself thinking of one fee in your head, but by the time it comes out of your mouth you have reduced it?
• Are you an NHS dentist and want to increase your private income?
• Have you taken a technical course such as an implant, short term ortho or cosmetic course and you feel you have not yet fulfilled your full potential?

If the answer to any of those questions is YES then don’t worry. You are not alone. In the last 20 years after coaching, presenting and listening to tens of thousands of dentists worldwide, they have all expressed these concerns.

What makes a good dentist a great dentist goes way beyond his or her technical expertise. Studies at The Carnegie Institute of Technology revealed that about 15% of one’s financial success is due to technical knowledge and about 85% is due to skills in “human engineering.” In other words, your vast clinical knowledge can mean very little if you cannot communicate with self-confidence, clarity and reassurance what you can do for the patient, in a way that excites them to want to say YES to your treatment plans in an ethical way.

Over 24,000 hours of teaching and research has gone into the development of this online programme. On this course you will discover the 85% that they did not teach you at dental school.

During these eight course modules (approx 5 hours in total)

• Learn how to build instant rapport with your patients – understand the four different personality types and inspire them to like you instantly
• Discover the four step approach to asking the right type of questions in the correct order, which will enable you to create more opportunities
• Understand the six emotional reasons why patients buy cosmetic treatment
• Speak the language that excites your patients and encourage them to take action NOW
• Be confident in gaining commitment from your patients. Make closing easy and seamless
• Communicate with self-confidence, clarity and reassurance
• Discover 15 strategies around feeling more comfortable discussing fees, achieving the income that your services deserve
• Develop a five-step approach to overcome all your patients concerns and objections in a very ethical manner
• Eliminate waffle and technical knowledge jargon forever
• Learn how to ask for referrals and build a pipeline of the right type of patient to your door

Your investment includes

• 8 module course manual. This can be downloaded immediately with the first course module
• 5 hours CPD certificate
• Copies of my books Don’t Wait for the Tooth Fairy and You are Worth it (These will be sent to you, we will contact you by email for your shipping address)
• Online Module, Ultimate Review and Referral Programme – how to attract the right type of patient who is committed and ready to do business with you

My promise to you
I am confident that after taking my programme you will be equipped with the necessary tools and self-confidence to be much more comfortable communicating your fees ethically, see an uptake in treatment plans and achieve the income your services deserve.

If, after the course, you feel that it has not been beneficial, then I will refund every single penny to you, absolutely no questions asked.

The post Ethical Sales and Communication Course first appeared on Ashley Latter.

This is an online course that is taken through our online courses website ashley-latter.mykajabi.com
To take the course simply click “Take the course” above, which will take you to the online courses website where you can purchase and take the course by following the instructions.

‘You are worth it‘
At long last a programme that will help you feel comfortable discussing your fees and finally achieve the income your services deserve.

• Do you or your team sometimes reduce the price of your treatments in your head because you feel your patients cannot afford them, or because you are more likely to hear a yes?
• Does the talking of your fees in your surgery make you feel uncomfortable?
• Are you worried about quoting a price due to the fear you might get a negative response from your patient?
• Do you feel your services are worth more than you get paid for them?
• Are you an NHS dentist, but would like to deliver more private treatment?

If so please read on

Price is the number one way you can spearhead profits in your practice. Unfortunately, it is area that most dentists feel uncomfortable and because of this, are leaving thousands of pounds worth of income on the table and over a life time this can add up to many hundreds of thousands of pounds.

On this very special one hour programme, I will reveal the blueprint for overcoming this. I will share proven strategies that thousands of my clients have mastered, so that you can present your fees with self-confidence, in a way that will eliminate resistance from your patients, all in an ethical way. It contains strategies you can use to liberate your income and start charging more for your services. You’ll be able to make some strategic changes in the way you present your fees.

You’ll also be able to alter any deeply ingrained beliefs you have about price, including the myths, lies and fears which prevent most dentists from charging. Just using one of these strategies could be a game changer.

You will discover

• What is important when patients buy dental treatment from you
• How price is an issue not the issue when patients buy
• The importance of knowing your numbers. The devastation to your net profit when you reduce your prices by just 10%
• How not to play “the race to the bottom” game
• How to charge higher fees than the practice down the road and increase case acceptance at the same time
• A simple script for you and your team to develop, so that you can present treatment plans to your patients with self-confidence and feel good about the fees that you charge
• How to create value when presenting treatment plans
• The essentials that are needed in your practice if you are going to charge higher fees than your competitors
• The importance of third party evidence and the six questions needed to be asked to get outstanding world class testimonial letters and videos. You will receive the template as a download
• How to never make assumptions again and the danger to your practice profits when you do
• How patients always find money for the things that they want. Understand how patients make emotional decisions, there are five. I will go into detail on each one
• Develop self-confidence and re-assurance on what we do and the impact we have on patients’ lives. Ensure that the whole team sings off the same hymn sheet
• How to present private options as opposed to NHS options
• Who do you take your business advice from? The damage to your wealth and health of “The Screamer”. Every Practice has them, eliminate them forever
• Develop extra self- confidence and self-belief about yourself

Your investment includes

• Copies of my books “Don’t Wait for the Tooth Fairy and “You are Worth it” (These will be sent to you, we will contact you by email for your shipping address)
• 1 hour CPD certificate
• Course slides (These can be downloaded immediately with the course module)

My promise to you
I am confident that after taking my programme you will be equipped with the necessary tools and self-confidence to be much more comfortable communicating your fees ethically, see an uptake in treatment plans and achieve the income your services deserve.

If, after the course, you feel that it has not been beneficial, then I will refund every single penny to you, absolutely no questions asked.

This course module on the subject of discussing fees is the area which dentists tell me they find the most challenging, which is why we have split it out into a stand alone course.

If after watching and learning from this module you would like to go ahead and buy the complete Ethical Sales and Communication Programme (an additional 7 modules) then please send me an email to ashley@thesellingcoach.com and I will send you a coupon voucher to the value of £210 which you can use towards the purchase of the full programme.

The post Online Course: Discussing Fees with Confidence first appeared on Ashley Latter.

This is an online course that is taken through our online courses website ashley-latter.mykajabi.com
To take the course simply click “Take the course” above, which will take you to the online courses website where you can purchase and take the course by following the instructions.

**New** Front of House Programme

How to turn your new enquiries into appointments and lifelong patients 

Have you ever considered what a new patient enquiry is worth to your Dental Practice?

If a patient is interested in some cosmetic treatments, for example short term orthodontics, bonding, teeth whitening, or implants, each telephone call could be potentially worth thousands of pounds. If a patient is enquiring about just becoming a patient and they join your membership plan, over a ten-year relationship, then they could easily spend several thousands of pounds with you. This is becoming increasingly important as patients are often shopping around, and some of them are enquiring about NHS services.

Therefore, it would be safe to say that the Reception Team are some of the most important members of your team, they are often dealing with thousands of pounds worth of opportunities every day and they could make, or break whether a patient visits your practice, or your competitors down the road.

This online programme does exactly what it says on the tin, it coaches your whole team, so that they develop the skills, a proven structure, to turn your new enquiries into appointments. Once they become a patient, we will even show you how you can get more of them to join your Membership Plans, and ultimately become a lifelong patient.

The programme will also show your team how to have more meaningful conversations with patients who are enquiring about NHS services, when you are private. By following the proven structure, at least 30-40% of these patients could become new patients for your practice.

This is a four-hour programme with ten chapters.

Chapter 1: Lifetime value of a new patient: how to make a world-class first impression and why the reception team are crucial.

Chapter 2: My definition of Ethical Sales: there are four main steps to win clients over.

Chapter 3: The traits of a successful reception team that are essential and should always be displayed on the telephone. You need three major attributes and why technical skills are not the most important.

Chapter 4: How to build instant rapport with your new patient and get them to like you instantly.

Chapter 5: The importance of asking questions. Develop a proven four step structure to asking questions and understand your patients’ needs and wants.

Chapter 6: Selling and closing the appointments, how to make sure the patient comes to your practice and not the practice down the road.

Chapter 7: How to discuss fees with confidence. Be proud of your fees and understand that patients don’t always buy on price. Be confident, even when you are more expensive than another practice nearby.

Chapter 8: How to turn NHS enquiries into private appointments. Be confident in explaining to patients the benefits of having treatment with you, especially if your patient is thinking of going overseas to have dental treatment.

Chapter 9: How to deal with email enquiries and some essential tips and strategies to make your reception more successful.

Chapter 10: How to get five-star Google reviews constantly. How to get video
testimonials and referrals to increase the number of new patients coming through your door.

 Bonus Programmes

• Online Course – Membership Plan (How to market, sell and retain your patients on a dental membership plan and build a successful practice of loyal and motivated patients).
• Online Course- How to overcome your patients concerns and objections.

Your investment includes;

• • Manual. This can be downloaded immediately with the first course module.
  • 4 hours CPD certificate on completion
  • Two copies of the books Don’t wait for the Tooth Fairy and You are Worth it.

My promise to you
I am confident that after taking my programme you will be equipped with the necessary tools and self-confidence to be much more comfortable communicating your fees ethically, see an uptake in treatment plans and achieve the income your services deserve.

If, after the course, you feel that it has not been beneficial, then I will refund every single penny to you, absolutely no questions asked.

This course module on the subject of overcoming objections is a topic which dentists tell me they find the very challenging, which is why we have split it out into a stand alone course.

The post Front of house programme first appeared on Ashley Latter.

This is an online course that is taken through our online courses website ashley-latter.mykajabi.com
To take the course simply click “Take the course” above, which will take you to the online courses website where you can purchase and take the course by following the instructions.

Many clients tell me that overcoming objections, particular price objections are the most difficult and challenging aspect of communication between patient and dentist. Not dealing with them properly can cost the practice many thousands of pounds worth of lost opportunities every year.

An objection is a barrier to the sale and if you don’t acknowledge it and overcome your patients concern(s), then the treatment will not go ahead.

In this 40 minute module you will discover

• Why you get objections in the first place
• The single biggest mistake made by dentists and team members when they receive them
• How to identify hidden objections, the concerns that patients don’t want to tell you
• How to develop an empathy statement to help you resolve conflict and create a win win
• The skills to effectively resolve all your money objections. There are at least 7 different ones, we will go through each one of them with you
• How to think on your feet and demonstrate self-esteem and confidence
• How to develop a five step approach to overcome all your patients’ objections
• How to increase your uptake of treatment plans and more patients saying yes

Your investment includes

• Copies of my books “Don’t Wait for the Tooth Fairy and “You are Worth it” (These will be sent to you, we will contact you by email for your shipping address)
• 1 hour CPD certificate
• Course manual (This can be downloaded immediately with the course module)

 
My promise to you
I am confident that after taking my programme you will be equipped with the necessary tools and self-confidence to be much more comfortable communicating your fees ethically, see an uptake in treatmet plans and achieve the income your services deserve.

If, after the course, you feel that it has not been beneficial, then I will refund every single penny to you, absolutely no questions asked.
 

This course module on the subject of overcoming objections is a topic which dentists tell me they find the very challenging, which is why we have split it out into a stand alone course.

If after watching and learning from this module you would like to go ahead and buy the complete Ethical Sales and Communication Programme (an additional 7 modules) then please send me an email to ashley@thesellingcoach.com and I will send you a coupon voucher to the value of £97 which you can use towards the purchase of the full programme.

The post Online Course: How to Overcome your Patients’ Concerns and Objections first appeared on Ashley Latter.