Without doubt the Reception Team are the most important people within the dental practice. They are the first point of contact when a patient either telephones or visits your practice. Depending on how they deal with the patient, he or she will decide whether to visit your practice or to go elsewhere. They are the shop window to your practice and you get once chance to make a good impression.

This is more important than ever before as patients are shopping around for their treatment and practices are becoming less reliant on the National Health Service. If a patient stays with you for 10 years and they join a membership plan they could then be worth £5000 to you. That's what each telephone call to your practice is potentially worth.



This one day course is dedicated solely to the role of the receptionist in a dental practice

  • Create a memorable first impression
  • Practice telephone protocol
  • Turn enquiries into appointments
  • Build outstanding rapport
  • Talk money with re-assurance and confidence
  • Use enquiry measurement tools
  • Motivate the patient to take action NOW
  • Develop outstanding communication skills

"Thoroughly enjoyed the course last Thursday.  Please let Ashley and Alistair know that our girls have already signed up several new patients this week.  They are far more confident talking with patients over the phones"
 Giles Ratcliffe, Milnsbridge Dental Practice, Grange Dene Dental Practice



This course is specifically focussed on those members of the practice team who are involved in handling new and even existing patient telephone enquiries and emails. The programme is particularly applicable to Reception Staff, however, Clinicians, Treatment Coordinators and Practice Managers have also benefitted from this course.


Dental practices spend thousands of pounds each year marketing and attracting leads to their practice. Each lead needs to be treated correctly to ensure that a patient enquiry turns into an appointment and ultimately a client. You will learn to speak the language of benefits to excite the patients and how to convert those who are enquiring about National Health Service dentistry into private patients. By the end of the day you will be much more confident to talk money with re-assurance and be proud of your price.


This programme is a mixture of presentation, facilitation, discussion and hands on coaching to develop the skills needed to stand out from the other dental practices and ensure enquires are turned into appointments.




Get yourself on the road to a more profitable practice!

Course Testimonials

  • Georgia Karargyri

    This was one of the best courses I have ever attended. It completely changed my professional life and gave me the tools to communicate better with my patients. Since the course my private income has increased over 90%, but even more amazing, my patients have had treatments with the latest technologies and materials because I can now help them understand better the benefits of these treatments. Sign up for it immediately!

  • Roberta Rizzi

    Your course is really inspirational and energising: I have felt really motivated and focused since back in surgery and I have immediately experienced an increase in my private income. I am really committed to following your methods and your advice, I have found them absolutely life-changing. Thanks to your books and your course I have discovered how full of prejudices I am ( above all, that one toward money) and how bad my listening can be

  • Dr Andrew McSweeney

    Thank you for the webinar last night. Just thought I'd share something quite amazing with you; I've just "closed" £2k of anterior crowns on a patient. I hardly ever manage to secure treatment plans like that, all from the methods you mentioned in your webinar. Mostly from asking questions and from trying to describe solutions in a more exciting way using the patient's language, and then asking her to book in today rather than advising her to "have a think about it"

  • Dr Ravi Solanki

    We are excited to continue to work with you as so far it has had the biggest impact on our business, we have already received a significant return back on our investment and staff morale

  • Dr Gerwyn Rolands

    Essential changes like don't bring up the plan on the phone, photo book, video reviews and hand out some business cards together with asking for referrals alone has made your visit more than worth while.
    I genuinely feel you have given me a blueprint to up our customer service to the next level. I can't wait for your next visit

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