Discover the secrets of perfect communication in your dental practice and help more of your patients say YES. Feel comfortable communicating your fees ethically and achieve the income your services deserve

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SEE ALL COURSESAshley Latter voted number 12 of the most influential people in UK dentistry 

Proven value and return across the dentist industry

  • Georgia Karargyri

    This was one of the best courses I have ever attended. It completely changed my professional life and gave me the tools to communicate better with my patients. Since the course my private income has increased over 90%, but even more amazing, my patients have had treatments with the latest technologies and materials because I can now help them understand better the benefits of these treatments. Sign up for it immediately!

    Read about my Ashley Latter experience
  • Roberta Rizzi

    Your course is really inspirational and energising: I have felt really motivated and focused since back in surgery and I have immediately experienced an increase in my private income. I am really committed to following your methods and your advice, I have found them absolutely life-changing. Thanks to your books and your course I have discovered how full of prejudices I am ( above all, that one toward money) and how bad my listening can be

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  • Dr Andrew McSweeney

    Thank you for the webinar last night. Just thought I'd share something quite amazing with you; I've just "closed" £2k of anterior crowns on a patient. I hardly ever manage to secure treatment plans like that, all from the methods you mentioned in your webinar. Mostly from asking questions and from trying to describe solutions in a more exciting way using the patient's language, and then asking her to book in today rather than advising her to "have a think about it"

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  • Dr Ravi Solanki

    We are excited to continue to work with you as so far it has had the biggest impact on our business, we have already received a significant return back on our investment and staff morale

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  • Dr Gerwyn Rolands

    Essential changes like don't bring up the plan on the phone, photo book, video reviews and hand out some business cards together with asking for referrals alone has made your visit more than worth while.
    I genuinely feel you have given me a blueprint to up our customer service to the next level. I can't wait for your next visit

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  • Tom Stapleton

    Hi Ashley
    Just a quick message to thank your for the course you ran last week. I have put it into practise (reluctantly with some patients) and can't believe the responses. Patients I assumed who were happy with their appearance have got all sorts of things they want to get off their chest. The uptake in treatment plan acceptance has markedly increased in just a few days and I wouldn't say I'm exactly slick with my discussions as of yet.
    Hopefully this will carry on!

    Read about my Ashley Latter experience
  • Dr Angelo Lazaris

    Although I was initially sceptical about the value of this course, I was refreshingly surprised to find that Ashley’s approach was the polar opposite of the “hard sell” tactics promoted by others, that treat our patients and profession with contempt. Ashley presented a methodical, comprehensive and well-structured course that caters for all spectrums of private dental practice that I highly-recommend for all dentists and staff. His candour, knowledge and approachability make this course on patient communication and ethical sales techniques a "must do" for anyone who takes the business of dentistry seriously.

    Read about my Ashley Latter experience
  • Dr Kamini Mistry

    Ok, so a week later since the course and I have definitely noticed a change in my mentality and attitude-mainly not assuming or judging patients needs, or being prejudice. My nurse has noticed too, and as a result she is more positive, which is having a great effect on rapport with the patients! I am also not dropping the prices of private treatment :)...I think every day I have been at work since being on the course, I have offered a lot more private work than previously, and to people I wouldn't have expected to be able to afford it...
    Thanks again for your help

    Read about my Ashley Latter experience
  • Dr Graham Murphy

    The course has left me with a lasting impression and changed (cured as you would say) me MUCH for the better, no longer acting like a charity!... I am memorising and practising your teaching daily, especially the cushion ---> Question-->- Else --> Chattering teeth ---> Chip Shop door for overcoming objections, it's really good - really useful!..I find your test close and questions brilliant when conversing with people whether at work or conducting business out of work....See you November then, hopefully with the team !!

    Read about my Ashley Latter experience
  • Dr Matthew J Casey

    Ashley provides a structure to communicate effectively. It centred around rapport building, actively listening to our patients, utilising simple language that our patients understand, establishing the emotional connection or impact that their current dental problems are having in their life and structuring a plan by giving hope and directly giving the patient the solution and focusing in on the benefits of the treatment....I found Ashley highly entertaining, engaging, thought provoking, intelligent and inspiring to learn from and implement required changes...I would certainly recommend this course even to the most experienced, successful dentists as there is always concepts to revise, or something to take away and learn.

    Read about my Ashley Latter experience
  • Dr Dev Patel

    Hi Ashley,
    Just wanted to thank you again for delivering another amazing two day course. The whole journey home Dariush was raving on about how excited he is to try his new skills and how stupid he feels for missing this out for so many years. You have honestly changed my life and hopefully the rest of my teams as well

    Read about my Ashley Latter experience
  • Nahal Sadry

    Thanks again for your amazing course. I really enjoyed myself and left with a lot of positive energy.

    I applied all that you taught me and guess what, I closed today more than £3500 of private treatments, some of them with nhs exempt patients!

    I really enjoyed building rapport with my patients, it made my day so much more interesting.

    I felt so confident and could suddenly see the buying signals clearly.

    I can not thank you enough, your course was by far the best investment I ever did!

    Read about my Ashley Latter experience
  • Peju Adeniran

    Just to encourage you Ashley that your 'hard work" on me has not been in vain... As we speak , my private income is almost triple what I had this time last year ...Thanks for your wise words ... applicable for life ... not just dentistry

    Read about my Ashley Latter experience
  • Brooks Haney

    Ashley has by far the most thorough ETHICAL sales course I have ever attended. It is tremendous material & he has it so well put together. I took my staff with me from Dallas to Atlanta a couple of years ago. Actually Dr. Erin Elliott helped Ashley present the material. They were both outstanding. For a young dentist, like yourself, the sooner you learn these techniques the better

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  • Dr T. C Patel

    They were perhaps the best two days of learning I have been on for a very long time. Excellent work by all your team, including Bill and Steve. All three of us are excited about putting this into motion from tomorrow.... I have already and need to be prompted on saturday by Anita on one or two things but did sell one sinus lift and 3 implants including booked appointments

    Read about my Ashley Latter experience
  • Free subscription to Ashley's Monthy Ezine

    • Ethical Sales and Communication Tips
    • Simple Proven Strategies to Grow Your Practice
    • Understand what factors play a role in your patients decision making process
    • Get more patients to say YES
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