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Having procrastinated over taking your Ethical Sales and Communication programme for well over a year, I now regret not saying 'yes' sooner.
The hands on course has really helped everyone in the team in terms of communication between colleagues and especially to patients. We are now able to talk confidently about the service we provide with a real sense of pride and enthusiasm. And the result? A definate increase in the word 'yes' from our patients.
The investment made in this course is already paying dividends and I would say to anyone considering this course 'don't procrastinate..... just say 'yes''.

Anil Baboolal High Street Dental Witney Oxford



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Have you ever had a situation when you knew the treatment you were offering your patient was right for them, but they did not take up your proposal?

Have you ever wanted to quote one price and ended up coming out with a lower figure? 

These are just a couple of the many challenges that have faced dentists before attending one of Ashley Latters' Ethical Sales & other coaching courses for dentists.

 


PLEASE LOOK AT THE VIDEO BELOW BEFORE LEAVING THE SITE - YOU HAVE NOTHING TO LOSE - AND YET SO MUCH TO GAIN!!


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We want to Improve the results of your practice, by increasing the performance of you and your key asset - your team.

Over the last 11 years, over 4250 dentists, orthodontists and their teams have now taken our UK based Two Day Ethical Sales & Communication Programme.
 
98% of dentists attending our courses advise us that they recoup their investment normally within 2 days of being back in their practice!

These are some of the results reported by our clients after taking the course
  • Increase in more patient uptake of treatment acceptance
  • Some clients are reporting an increase of 600% in turnover
  • Stronger more sustainable client relationships, leading to more referrals
  • More confidence in discussing money with their patients and achieving better prices for their services
  • Discovering successful methods of dealing with patient reservations (Awkward Customers)
  • Improved bottom line results
  • More confident teams all singing from the same hymn sheet
  • And so much more



Thank you for visiting my website, inside you will be able to read many interesting articles and find out what some of the most forward thinking Dentists and Orthodontists are achieving in the UK. You will discover what to do and most importantly what not to do. You can also look at the additional programmes we are now offering, plus you will find many snippets of useful information. Must mention our new blog for up to date news & amusing tales of what we get up to when we are away from the office!

Thanks again for viewing my website, please enjoy the visit and feel free to give me a call...

Ashley Latter

Here are some testimonials from clients who have taken the course:
 
"I work in a busy implant practice and I delayed going on Ashley Latter's course for about a year after it was first suggested by a friend that I would find it useful. I came up with all kinds of excuses like I couldn't afford either the time or the money. Oh boy, was I wrong!
 
It's now been almost 3 months since I took his 2-day ethical sales course and my practising life has changed dramatically; My conversion rates for treatments have soared and January was our busiest month EVER in terms of treatments. But even more than this, I have MORE time. I know this sounds strange - how can I be busier than ever and still have more time? - but it's because I don't spend so long telling patients about the minutia of their treatments. I used to think my long-winded explanations were important, but Ashley made me realise that most patients neither want or need the amount of information I was giving.
 
 Don't make the same mistake I did - book onto Ashley's course NOW - not tomorrow or next week, but NOW. Not only will it save you the fortune in treatments that you are currently missing out on, but it will dramatically improve your working life. "
 
Bill Schaeffer
The Implant Centre, West Sussex
 

"Thank you very much for running your programme a few weeks ago to my implant year course group. As you can see from some of the feedback, they all found it absolutely fantastic and practice/life changing.....as I told them it would!!! I am looking forward to bringing this year's implant course delegates along in January for more of the same.

 

I think that it is an integral part of my year course, because a common historical comment from my 'implant-hungry' delegates was than on completion of the course, they were having difficulty, firstly finding the cases and secondly, optimising the patient uptake of that treatment. After all, at this stage the delegates all seem to have developed the passion for implants that I have, but cannot get enough patients to take up the treatment.

 

On a personal level, being a course coach was great fun and hugely rewarding; I get more and more from your programme each time I do it.

 

In these tough economic times, when we may well be seeing less of the types of cases than we want, I find it important to maximise the uptake of treatment of patients that we do get the opportunity of treating. In fact, not sending out treatment plans to patients, but instead presenting the letter face to face, has been a revelation...thanks again for that!

 

Finally, I would urge your clients that having completed your program, to repeat it again and even again. It is like a golf swing.....you need ongoing coaching, as the old bad habits do tend to creep back. Looking forward to our next course. "

 

Stephen Jacobs.

Dentafix

 

"As I told you last week I can only thank you again for the impact your two days with us has had on the team and especially my performance,

 

I have always been good at explaining the benefits of treatment to patients and talking outcomes and not processes, but I had been guilty of not getting a commitment from my patients to commence treatment or ‘sending them away to think about it’.

 

Since working with you I now have the language skill to easily and confidently ask for and gain that commitment from my patients much sooner, which is not only more beneficial to the practice but also is actually helping the patients, who are often only too keen to get started once they have made a decision.

 

This has lead to a much quicker and more positive uptake in our Aesthetic, Implant and Orthodontic cases. An increase of at least 20% in our treatment uptake. The week after the course I gained immediate commitment and booked appointments for over £20k of new implant treatments that I know would have dragged on longer with my old ways.

 

I can safely say for anyone thinking of taking your course, Ashley, that the skills and techniques taught DO work. The problem for most people out there is that ‘you don’t know what you don’t know until you’ve seen it and heard it... Take the plunge, you won’t regret it and it WILL pay for itself. Our investment already has several times over. This has definitely been one of our best training investments ever.

 

On top of that Ashley is a great guy, who calls things as he sees them, will always give you his honest opinion and I’m glad to be able to count him among my friends. "

Andy Denny

Twenty2Dental Weston Super Mare

  
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SPEAKING ENGAGEMENTS

10 September
Leeds
In house Programme

13 September
Serious Players Group

18-21 September
Brighton
British Orthodontic Society Conference

22 September
Hampshire
In house Programme

27 September
Serious Players Group

28 September
Manchester
In House Programme

30 September - 1 October
Open Course Glasgow (FULL)

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