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Do you want Shelf Development or Self Development?

Why should you come on my programmes or use me to coach your team?

Please let me make a confession. I only have 4 O-Levels, I did not go to University, nor am I a dentist, but I have one huge advantage over the vast majority of coaches in the UK, I can change behaviour. Most trainers lecture on their courses and you come away with lots of knowledge, but you end up with a beautiful folder which goes on your shelf and becomes shelf development and not self- development.

You cannot expect to get different results by using the same methods. Because I only work in small groups everyone receives coaching from me and therefore it allows my delegates to improve their performance where it matters most. I also have a unique ability to get people to operate outside their comfort zones. All this is done in a motivational, inspirational manner and 99% of the delegates love what we do.

Like most other Trainers, I care passionately that you receive the coaching you need, so that you can achieve better results in your Practice. I won't just love you and leave you, I will follow up with you and do what it takes so that you look back and say that my programme was the springboard for great things that happen after. I promise you one thing; no one will work harder for you than me.

If after taking my programme you feel that you have not developed new skills, and attitudes that will make a real difference to you and your team's performance, then I will refund your fees that you paid to take the course and you keep all the materials and my book. That is the Ashley Latter 100% guarantee. (As yet, I have not had to make any refunds.)