Ethical Sales and Communication course - Ashley Latter

Deposit link for two day course

Ashley Latter — Wed, 20 Dec 2023 14:38:01 +0000

This is a deposit link to pay for any two day course with us.

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Deposit link for two day course first appeared on Ashley Latter.

Deposit link for two day Implant programme

Ashley Latter — Fri, 04 Apr 2025 01:44:49 +0000

This is a deposit link to pay the two day Implant programme

Book Online Now!

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Deposit link for two day Implant programme first appeared on Ashley Latter.

£100 Deposit link

Ashley Latter — Wed, 18 Dec 2024 11:15:44 +0000

This is a deposit link to pay for any course with us.

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post £100 Deposit link first appeared on Ashley Latter.

Deposit link for Success Club

Ashley Latter — Tue, 25 Jun 2024 12:50:33 +0000

This is a deposit link to pay for the success club

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Deposit link for Success Club first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Manchester (November 2026)

Ashley Latter — Mon, 20 Apr 2026 04:23:58 +0000

Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.

Book Online Now!

Outcomes of the Two-Day Ethical Sales & Communication Programme

On this two-day comprehensive programme, you will make progress in the following areas.

Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Manchester (November 2026) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – London (October 2026)

Ashley Latter — Mon, 20 Apr 2026 04:16:46 +0000

Book Online Now!

Outcomes of the Two-Day Ethical Sales & Communication Programme

On this two-day comprehensive programme, you will make progress in the following areas.

Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – London (October 2026) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Birmingham (September 2026)

Ashley Latter — Fri, 19 Sep 2025 02:41:56 +0000

Book Online Now!

Outcomes of the Two-Day Ethical Sales & Communication Programme

On this two-day comprehensive programme, you will make progress in the following areas.

Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Birmingham (September 2026) first appeared on Ashley Latter.

Ethical Sales and Communication Programme – Portman Dentex London (June 2026)

Ashley Latter — Sun, 22 Feb 2026 23:59:37 +0000

Normal investment: £1,988 + VAT

For a limited time, receive 50% off, bringing your investment to just £994 + VAT.

That’s only 12 monthly payments of £99.40 (including VAT).

To secure your place today, you can book for just £99.40.

What Your Investment Includes

Your enrolment includes:

• Two-Day Intensive Programme

• One Full Day Advanced Masterclass

• 6 Monthly Coaching Calls

Book Online Now!

Outcomes of the Two-Day Ethical Sales & Communication Programme

On this two-day comprehensive programme, you will make progress in the following areas.

Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales and Communication Programme – Portman Dentex London (June 2026) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – London (June 2026)

Ashley Latter — Thu, 16 Apr 2026 06:44:59 +0000

Book Online Now!

Outcomes of the Two-Day Ethical Sales & Communication Programme

On this two-day comprehensive programme, you will make progress in the following areas.

Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – London (June 2026) first appeared on Ashley Latter.

Advanced Ethical Sales Masterclass – London (June 2026)

Ashley Latter — Fri, 14 Nov 2025 02:45:45 +0000

A world class programme designed to refresh and advance your ethical sales skills to make you the most powerful communicator and further increase your self-confidence, enabling you to influence and sell with ease and integrity.

DELEGATES MUST HAVE TAKEN THE 2-DAY COURSE BEFORE BOOKING THIS ONE

Book Online Now!

+++PLEASE NOTE THE ADVANCED COURSE IS ONLY FOR DELEGATES WHO HAVE PREVIOUSLY TAKEN THE 2 DAY COURSE +++

You will be immersed in the proven eight step Ethical Sales Approach. You will also discover some Advanced Ethical Sales Skills, which will include how to present your treatment plans to patients who have different personality types. We will go through each step, separately and in depth, showing how to build relationships with each patient and how to get them on board.

As a dental professional the most important skill you possess is the ability to influence others. Your success in business and life is directly linked to how effective you are in interacting with and inspiring others. Every day you will need to influence patients, staff, suppliers and family members.

You will take part in six new exercises designed to take your communication skills to the next level. By the end of this day, you will be presenting effectively, communicating clearly and concisely, thinking on your feet and have the ability to sell to anyone.

Why should you take this programme?

Five one-to-one sessions with Ashley
Hear the best consultations conducted in the UK today. Find out what works to get the best results. You will leave with a complete blueprint to a perfect consultation to use daily in your own practice.
Guaranteed increase in self-confidence that you have never experienced before.
The programme is being strictly limited to 20 delegates, allowing plenty of opportunity to network and build relationships with some of the most forward thinking dental professionals in the UK.
Refresh the most important skills of them all – Ethical Sales and Communication

Your coach for this programme is Ashley Latter.

“The more I take your programme, the more I learn and discover new concepts that I previously missed. I have taken your programme five times in the last four years, it is not surprising that my treatment plan acceptance has increased year on year over these years”
Stephen Jacobs, Owner of Dental FX

“Thanks again for a great day. It was without a doubt the most enjoyable course I’ve been to. I really enjoyed working with the smaller group. Although there were less of us there seemed to be so much more energy.”
Colin McClure, Whitecart Dental Care

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

Book Online Now!

The post Advanced Ethical Sales Masterclass – London (June 2026) first appeared on Ashley Latter.

Advanced Ethical Sales Masterclass – Manchester (June 2026)

Ashley Latter — Fri, 14 Nov 2025 02:02:45 +0000

DELEGATES MUST HAVE TAKEN THE 2-DAY COURSE BEFORE BOOKING THIS ONE

Book Online Now!

+++PLEASE NOTE THE ADVANCED COURSE IS ONLY FOR DELEGATES WHO HAVE PREVIOUSLY TAKEN THE 2 DAY COURSE +++

Why should you take this programme?

Five one-to-one sessions with Ashley
Hear the best consultations conducted in the UK today. Find out what works to get the best results. You will leave with a complete blueprint to a perfect consultation to use daily in your own practice.
Guaranteed increase in self-confidence that you have never experienced before.
The programme is being strictly limited to 20 delegates, allowing plenty of opportunity to network and build relationships with some of the most forward thinking dental professionals in the UK.
Refresh the most important skills of them all – Ethical Sales and Communication

Your coach for this programme is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

Book Online Now!

The post Advanced Ethical Sales Masterclass – Manchester (June 2026) first appeared on Ashley Latter.

Ethical Sales and Communication Programme – Portman Dentex Manchester (May 2026)

Ashley Latter — Tue, 17 Mar 2026 23:36:01 +0000

hello

Normal investment: £1,988 + VAT

For a limited time, receive 50% off, bringing your investment to just £994 + VAT.

That’s only 12 monthly payments of £99.40 (including VAT).

To secure your place today, you can book for just £99.40.

What Your Investment Includes

Your enrolment includes:

• Two-Day Intensive Programme

• One Full Day Advanced Masterclass

• 6 Monthly Coaching Calls

Book Online Now!

Outcomes of the Two-Day Ethical Sales & Communication Programme

On this two-day comprehensive programme, you will make progress in the following areas.

Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales and Communication Programme – Portman Dentex Manchester (May 2026) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Manchester (May 2026)

Ashley Latter — Fri, 19 Sep 2025 03:02:51 +0000

Book Online Now!

Outcomes of the Two-Day Ethical Sales & Communication Programme

On this two-day comprehensive programme, you will make progress in the following areas.

Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Manchester (May 2026) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – London (April 2026)

Ashley Latter — Fri, 19 Sep 2025 02:52:58 +0000

Book Online Now!

Outcomes of the Two-Day Ethical Sales & Communication Programme

On this two-day comprehensive programme, you will make progress in the following areas.

Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – London (April 2026) first appeared on Ashley Latter.

Ethical Sales and Communication Programme – Sydney Australia (March 2026)

Ashley Latter — Wed, 25 Jun 2025 03:11:51 +0000

DURING OUR TWO DAYS TOGETHER YOU WILL…

Build instant rapport with your patients- get them to like you instantly
Discover the eight questions that must be asked in every consultation in the correct order, which will enable you to create more cosmetic treatment such as composite bonding, veneers, short term orthodontics and others.
Understand the six emotional reasons why patients buy implant treatments
Communicate the language that excites the patient and encourages them to take action NOW
Learn how to communicate clearly and concisely and learn to eliminate waffle and technical jargon forever
Discover strategies which will enable you to be more confident when discussing your fees
Know your numbers and never reduce your fees ever again.
Develop a five-step approach to overcome all your patients’ concerns and objections in a very ethical manner
Feel more comfortable discussing large treatment plans. You will never undercharge again
Be confident in gaining commitment from your patients. Make closing easy and seamless
Communicate with self-confidence, clarity and re-assurance
Learn how to ask for referrals and build a pipeline of the right type of patients through your door
Learn how to feel comfortable and confident about asking for five star google reviews and video testimonials
Learn how to stand out from the competition wherever they may be
Learn how to communicate with self-confidence when you receive an objection for example ‘That seems expensive, I can get this treatment cheaper overseas
Learn how to sell private treatment over NHS and have more patients saying yes.

Your instructor for this programme is Ashley Latter

“The two-day Ethical Sales Communication Programme has been an amazing course. Ashley is a highly competent and practical person, as well as being very friendly and funny. I highly recommend this course to all my colleagues and their teams if they want to improve their professional lives, enhance their relationships with patients, and consequently, increase their income”

Dr Giuseppe Mainas, Dentoworld

“Absolutely blown away!! Just took part in the 2 day ethical sales course in Manchester, I’m so glad I did it. I feel so much more confident now and the 1st patient I saw after the course is proceeding with treatment. For anyone considering this course who is nervous, stop putting it off and just do it, because even though it takes you out of your comfort zone, what you gain from the course is immeasurable!!!”

Emma Wallace, Shotley Bridge Dental Care

“Amazing course. I had been wanting to do this course for a long time and it exceeded my expectations. Very well structured. Excellent one on one help given and lots of practice in communications skills with the group
Amazing hosting skills. Enjoyed amazing homemade Italian food throughout the course. I was fasting at the time and they put some in a bag for me to take home to open my fast with. Outstanding service! I would give 10 stars if I could. For anyone who is thinking about doing this course , I would highly recommend it. Life changing experience.”

Dr Mohammad Yunas, Southport Smiles Crown Dental

“I delayed going on Ashley’s course for over a year…oh boy was I wrong! My conversion rates for treatments have soared! Don’t make the same mistake I did- book on to Ashleys course NOW- not tomorrow or next week but NOW! I’ve taken an Ashley Latter course every year for the last twelve years and I’m excited now to be a mentor on the course”

Dr Bill Schaeffer

Specialist dentist, The Implant Centre

“A huge value Course for dentists of all ages, skill sets and backgrounds. A must do course for any dentists spending thousands of dollars on clinician skills courses to allow them the opportunities to implement those skills by creating more opportunities and converting more treatments. I have taken this course every single year since 2016. Simply put probably the best dollar for dollar course you will ever take!”

Specialist Dentist, Dr Lawrence Neville

Click the link below to book:

https://www.eventbrite.com.au/e/ashley-latter-ethical-sales-communications-2-day-course-sydney-2026-tickets-1324739414249

Click here to book!

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

The post Ethical Sales and Communication Programme – Sydney Australia (March 2026) first appeared on Ashley Latter.

Ethical Sales & Communication Implant Programme with Ashley Latter and Bill Schaeffer – Weybridge (January 2026)

Ashley Latter — Tue, 09 Apr 2024 07:20:04 +0000

If you are serious about increasing the number of implants you place then this is a MUST DO programme. Bill and I will give you the tools to at least double, but more than likely quadruple the uptake of implant treatment plans.

Bill’s practice ‘The Implant Centre’, places more implants than any other in the UK. You will get to watch how we communicate complicated material with ease and in a way that engages patients. You will learn what should be included in a treatment plan consultation and be able to explain informed consent comfortably. We will help you ensure your patient doesn’t refuse the treatment because they are afraid of the procedure.

ASK YOURSELF THESE FOUR QUESTIONS

Would you like more of your implant treatment plans accepted and paid for by your patients?
Do you feel your treatment is worth more than you are getting paid?
Have you ever found yourself thinking one fee in your head but by the time it comes out of your mouth you have reduced it?
Are you frustrated that you are unable to deliver the type of dentistry that you would love to do?

IF THE ANSWER TO ANY OF THESE QUESTIONS IS YES THEN BILL SCHAEFFER AND I CAN DEFINITELY HELP YOU…

Book Online Now!

DURING OUR TWO DAYS TOGETHER YOU WILL…

Build instant rapport with your patients- get them to like you instantly
Discover the eight questions that must be asked in every consultation in the correct order, which will enable you to create more implant opportunities
Understand the six emotional reasons why patients buy implant treatments
Speak the language that excites the patient and encourages them to take action NOW
Eliminate waffle and technical jargon forever
Discover strategies which will enable you to be more confident when discussing your fees
Develop a five-step approach to overcome all your patients’ concerns and objections in a very ethical manner
Feel more comfortable discussing large implant treatment plans. You will never undercharge again
Be confident in gaining commitment from your patients. Make closing easy and seamless
Communicate with self-confidence, clarity and re-assurance
Learn how to ask for referrals and build a pipeline of the right type of patients through your door
Learn how to stand out from the competition wherever they may be
Learn how to communicate with self-confidence when you receive an objection for example ‘That seems expensive, I can get this treatment cheaper overseas’
Learn the correct communication skills that influences the patient to take up treatment, that will benefit their health
Learn that language that dissuades patients from taking up treatment, especially when you are communicating consent
Eliminate the language that deters patients from moving forward with implant treatment
Be able to communicate patient consent with confidence, without detering the patient from moving forward with the treatment
Overcome all price objections, there are 6 different ones, particular the ones where the patient say they can get the treatment cheaper abroad

Explaining Implant Treatment can be complicated and many mistakes have been made by dentists that ultimately can confuse the patient and in many cases can deter the patient from proceeding with the treatment. Bill Schaeffer has taken my Ethical Sales and Communication Programme over a dozen times. He now has the communication skills down to a fine art and this section is designed to help you create more opportunities to increase your treatment plan acceptance rate.

Using the appropriate language to deliver your message without it sounding daunting.
What to discuss at the consultation and which information is required to gain informed consent
Communicate complicated material with ease and positivity
Ensure that your patient does not refuse the treatment because they are afraid of the procedure
The two step approach to dealing with complex treatment cases
What should be included in a treatment plan and what can be omitted

BONUS Three Hour zoom Session with Myself and Bill Schaeffer

Marketing for implants- Discover the top strategies & methods to create new implant opportunities and increase the number of implants that you place by at least 100%.

In terms of placing implants, the UK has one of the lowest numbers in Europe, it is still an untapped market. In this Three-Hour Webinar, Ashley and Bill will share with you the top tips to significantly increase your numbers, so that you can deliver the dentistry that you love to do, and most importantly your patients want. You will discover:

From scratch learn how to create a referral network of dentists referring patients to you willingly and often
How to maintain and nurture these referring dentists’ relationships, so it gets stronger and the numbers grow.
How to create new implant opportunities within your existing database, there are thousands of pounds worth of opportunities just sitting there.
How to become the number one go-to dentist in your area. What you need to do to grow your positioning in your marketplace and become the go to dentist. Have patients willingly make appointments with you and pay higher fees to do so.
Sales in print- What needs to be on your website and what puts patients off. We will go through how a patient visits your website implant page, and what puts them off. You will receive the perfect template for your implant website page, that will create more opportunities.
How to get 5 star google reviews easily and often.
How to get 70% of your patients to share their life changing stories with you and how you can use them in your marketing.
Feel confident asking for referrals and build a pipeline of the right type of patients coming through your door.
Brochures the does and don’ts.
What goes in a treatment plan and what does not
The importance of a TCO in creating new opportunities and providing world class patient service.
How to use social media in promoting your Practice.
The one form advertising that you should be doing that you are probably not. It can probably bring about the best R.O.I of them all.

Dentsplysirona are providing 100,000 DS points to all DS customers who attend this course. This is the equivalent to £1000. * Ethical Sales and Communication Implant Programme 100,000 DS Points Promotion Terms & Conditions

1 DS Points Plus credit of 100,000 (£1,000 / €1,000 equivalent) loyalty points per Dental Practice account only, subject to completion of the Ethical Sales and Communication Implant Programme course on the advertised date and regardless of the number of delegates attending from a qualifying Dental Practice
A qualifying Dental Practice must be an existing Dentsply Sirona customer and have a valid dentsplysirona.com online ordering account in place prior to commencement of the course
In order to apply the DS Points Plus credit you agree to your personal details to be shared with Dentsply Sirona
Allow 28 Days for points credit to be applied. No cash or product alternative available.
Points expire 2 years after the date of award.
Standard Dentsply Sirona Purchase Terms & Conditions apply for Dentsply Sirona purchased items and for products redeemed using DS Points Plus loyalty points.
This promotion cannot be redeemed in conjunction with any other offer.
Dentsply Sirona reserves the right to remove this promotion at any time.
This promotion is governed by the Laws of England & Wales.

The Straumann number one Implant provider in the UK:

“My advice to any practice wanting to get the whole team passionate about providing the highest quality of care to your existing and potential new patients, would be to get Ashley in for invaluable one on one mentoring. It really is a fun, engaging 2 days, which covers all aspects of the patient journey. It’s like having a personal coach or a personal trainer! Having Ashley at your practice will help your whole team achieve their full potential! “

Mohsin Patel

Infinity Dental

Dr Bill Schaeffer

Specialist dentist, The Implant Centre

“You don’t know what you don’t know until you’ve seen and heard it…Take the plunge, you won’t regret it and it will pay for itself. The week after the course I booked in over £20k of new implant treatments”
Dr Andy Denny
Cosmetic Dentist, Twenty 2 Dental

“I took the implant specific sales course with Ashley Latter several years ago now. I have previously taken Ashley’s sales courses and it’s one of those things you use every day, eventually without thinking about it. The idea of one specific to implant dentistry with two very successful implant dentists was very appealing.

I gained a wealth of specific documents and ideas from the course that definitely allowed me to move my implant practice forward. Both the speakers were really helpful and shared a lot of content from their practices as well as their knowledge.

I would recommend this course to anyone who places dental implants and wants to place more!”
Dr Alex Jones
Dental Implantologist, PDC Dental Implants

“A very different course to all the academic ones I’ve done before. Sales was alien to me. The benefits will pay for themselves very quickly. Ashley is one on one with you, non judgemental and helps you through your problems. Having Bill and Stephen here was fantastic. I’m surprised how much I’ve benefited from the course. I’m coming back with the whole team”
Dr Paul Wilson
Stoke Bishop Dental Centre

“It’s the third time I’ve done the course. I keep coming back because each time I get something new out of it. Tremendous support from Stephen Jacobs and Bill Schaeffer… They’ve helped with consent and given me more confidence in selling complex treatment plans”
Dr Simon Belford
Clinical Director, Alington Dental

Your investment includes

Two-day programme
Comprehensive manual
Copies for Ashley’s books “Don’t wait for the tooth fairy” and “You are worth it”
18 hours CPD
All refreshments and lunch
BONUS three-hour Zoom session
Further follow up coaching call 3 months after the course.

From Bill

Copies of consent forms
Treatment plans
Marketing materials
Medical history forms
Explanation of dental implant treatment
…and more

We find that real breakthroughs happen when practices bring their team along to the courses. We have now introduced two package options that allow an affordable way for team members to come along to the courses with the dentists. To get to know more about these packages please contact the office on 0161 773 2958 or email enrica@thesellingcoach.com

For more information please call 0161 773 2958. Early booking is absolutely essential for this course. This is the eighth time we have delivered this course and it has been sold out every time. Early enrolment is strongly advised.

See what Bill Schaeffer has to say about the course….

A percentage of our earnings supports bridge2aid and The Fed

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of implant treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Implant Programme with Ashley Latter and Bill Schaeffer – Weybridge (January 2026) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – London (January 2026)

Ashley Latter — Mon, 08 Dec 2025 00:10:07 +0000

Book Online Now!

Outcomes of the Two-Day Ethical Sales & Communication Programme

On this two-day comprehensive programme, you will make progress in the following areas.

Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – London (January 2026) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Scotland (November 2025)

Ashley Latter — Mon, 23 Jun 2025 03:01:18 +0000

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

Venue TBC

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Scotland (November 2025) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Manchester (November 2025)

Ashley Latter — Thu, 12 Dec 2024 10:41:20 +0000

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Manchester (November 2025) first appeared on Ashley Latter.

FREE Evening Seminar and 2 Hours CPD- Manchester (November 2025)

Ashley Latter — Mon, 11 Aug 2025 03:46:51 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Are you worried about the uncertainties and pressures surrounding the NHS? If the answer to any of these questions is YES…whether you work in a private, mixed or NHS practice then this FREE workshop is for you.

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE Evening Seminar and 2 Hours CPD- Manchester (November 2025) first appeared on Ashley Latter.

FREE evening Seminar and 2 hours CPD (October 2025)- Cardiff

Ashley Latter — Sun, 19 Oct 2025 23:08:36 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE evening Seminar and 2 hours CPD (October 2025)- Cardiff first appeared on Ashley Latter.

Advanced Ethical Sales Masterclass – Manchester (October 2025)

Ashley Latter — Thu, 30 Jan 2025 09:22:12 +0000

DELEGATES MUST HAVE TAKEN THE 2-DAY COURSE BEFORE BOOKING THIS ONE

Book Online Now!

+++PLEASE NOTE THE ADVANCED COURSE IS ONLY FOR DELEGATES WHO HAVE PREVIOUSLY TAKEN THE 2 DAY COURSE +++

Why should you take this programme?

Five one-to-one sessions with Ashley
Hear the best consultations conducted in the UK today. Find out what works to get the best results. You will leave with a complete blueprint to a perfect consultation to use daily in your own practice.
Guaranteed increase in self-confidence that you have never experienced before.
The programme is being strictly limited to 20 delegates, allowing plenty of opportunity to network and build relationships with some of the most forward thinking dental professionals in the UK.
Refresh the most important skills of them all – Ethical Sales and Communication

Your coach for this programme is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

Book Online Now!

The post Advanced Ethical Sales Masterclass – Manchester (October 2025) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – London (October 2025)

Ashley Latter — Wed, 11 Dec 2024 11:10:30 +0000

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – London (October 2025) first appeared on Ashley Latter.

Advanced Ethical Sales Masterclass – London (October 2025)

Ashley Latter — Fri, 18 Apr 2025 02:31:06 +0000

DELEGATES MUST HAVE TAKEN THE 2-DAY COURSE BEFORE BOOKING THIS ONE

Book Online Now!

+++PLEASE NOTE THE ADVANCED COURSE IS ONLY FOR DELEGATES WHO HAVE PREVIOUSLY TAKEN THE 2 DAY COURSE +++

Why should you take this programme?

Five one-to-one sessions with Ashley
Hear the best consultations conducted in the UK today. Find out what works to get the best results. You will leave with a complete blueprint to a perfect consultation to use daily in your own practice.
Guaranteed increase in self-confidence that you have never experienced before.
The programme is being strictly limited to 20 delegates, allowing plenty of opportunity to network and build relationships with some of the most forward thinking dental professionals in the UK.
Refresh the most important skills of them all – Ethical Sales and Communication

Your coach for this programme is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

Book Online Now!

The post Advanced Ethical Sales Masterclass – London (October 2025) first appeared on Ashley Latter.

FREE Evening Seminar and 2 Hours CPD- London (October 2025)

Ashley Latter — Mon, 11 Aug 2025 03:42:44 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE Evening Seminar and 2 Hours CPD- London (October 2025) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Birmingham (September 2025)

Ashley Latter — Thu, 25 Jul 2024 10:32:13 +0000

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Birmingham (September 2025) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Manchester (July 2025)

Ashley Latter — Thu, 12 Dec 2024 10:36:39 +0000

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Manchester (July 2025) first appeared on Ashley Latter.

Advanced Ethical Sales Masterclass – Birmingham (July 2025)

Ashley Latter — Wed, 16 Oct 2024 08:54:47 +0000

DELEGATES MUST HAVE TAKEN THE 2-DAY COURSE BEFORE BOOKING THIS ONE

Book Online Now!

+++PLEASE NOTE THE ADVANCED COURSE IS ONLY FOR DELEGATES WHO HAVE PREVIOUSLY TAKEN THE 2 DAY COURSE +++

Why should you take this programme?

Five one-to-one sessions with Ashley
Hear the best consultations conducted in the UK today. Find out what works to get the best results. You will leave with a complete blueprint to a perfect consultation to use daily in your own practice.
Guaranteed increase in self-confidence that you have never experienced before.
The programme is being strictly limited to 20 delegates, allowing plenty of opportunity to network and build relationships with some of the most forward thinking dental professionals in the UK.
Refresh the most important skills of them all – Ethical Sales and Communication

Your coach for this programme is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

Book Online Now!

The post Advanced Ethical Sales Masterclass – Birmingham (July 2025) first appeared on Ashley Latter.

Advanced Ethical Sales Masterclass – Manchester (May 2025)

Ashley Latter — Thu, 25 Jul 2024 10:40:00 +0000

DELEGATES MUST HAVE TAKEN THE 2-DAY COURSE BEFORE BOOKING THIS ONE

Book Online Now!

+++PLEASE NOTE THE ADVANCED COURSE IS ONLY FOR DELEGATES WHO HAVE PREVIOUSLY TAKEN THE 2 DAY COURSE +++

Why should you take this programme?

Five one-to-one sessions with Ashley
Hear the best consultations conducted in the UK today. Find out what works to get the best results. You will leave with a complete blueprint to a perfect consultation to use daily in your own practice.
Guaranteed increase in self-confidence that you have never experienced before.
The programme is being strictly limited to 20 delegates, allowing plenty of opportunity to network and build relationships with some of the most forward thinking dental professionals in the UK.
Refresh the most important skills of them all – Ethical Sales and Communication

Your coach for this programme is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

Book Online Now!

The post Advanced Ethical Sales Masterclass – Manchester (May 2025) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Clovis California (May 2025)- In Partnership with Instarisa

Ashley Latter — Tue, 08 Oct 2024 10:26:48 +0000

If you are serious about increasing the number of implants you place then this is a MUST DO programme. Ashley Latter the World’s Number One Dental Communication Coach will go through his unique 8 Steps to create a perfect consultation that will help you at least double your acceptance of implant treatment plans.

Over the last 27 years, Ashley has delivered more than 36,000 hours of Communication training in the dental industry world-wide, more than anyone else on the planet. Ashley has worked with some of the leading Implant Dental Practices and Specialists in the UK, USA, Australia and all over Europe. In addition to learning the correct steps to a perfect consultation, you will discover what deters patients from moving forward with the treatment, learn how to close confidently and with ease and you will also learn what should be included in a treatment plan and be able to explain informed consent comfortably. He will also help you ensure your patient doesn’t refuse the treatment because they are afraid of the procedure.

ASK YOURSELF THESE FOUR QUESTIONS

Would you like more of your implant treatment plans accepted and paid for by your patients?
Do you feel your treatment is worth more than you are getting paid?
Have you ever found yourself thinking one fee in your head but by the time it comes out of your mouth you have reduced it?
Are you frustrated that you are unable to deliver the type of dentistry that you would love to do?

IF THE ANSWER TO ANY OF THESE QUESTIONS IS YES THEN I CAN DEFINITELY HELP YOU…

Book Online Now!

DURING OUR TWO DAYS TOGETHER YOU WILL…

Build instant rapport with your patients- get them to like you instantly
Discover the eight questions that must be asked in every consultation in the correct order, which will enable you to create more implant opportunities. There are thousands of dollars worth of new opportunities with your existing patient base.
Understand the six emotional reasons why patients buy implant treatments
Communicate the language that excites the patient and encourages them to take action NOW
Eliminate waffle and technical jargon forever
Eliminate the language that deters patients from moving forward with your treatment plans.
Discover strategies which will enable you to be more confident when discussing your fees
Develop a five-step approach to overcome all your patients’ concerns and objections in a very ethical manner
Feel more comfortable discussing large implant treatment plans. You will never undercharge again
Be confident in gaining commitment from your patients and make closing easy and seamless
Communicate with self-confidence, clarity and re-assurance
Learn how to ask for referrals and build a pipeline of the right type of patients through your door
Learn how to stand out from your competition and become the go to dentist in your city. Become the expert.
Learn how to communicate with self-confidence when you receive an objection for example ‘That seems expensive, I can get this treatment cheaper overseas’
Learn the correct communication skills that influences the patient to take up treatment, that will benefit their health
Learn that language that dissuades patients from taking up treatment, especially when you are communicating consent
Be able to communicate patient consent with confidence, without detering the patient from moving forward with the treatment
Overcome all price objections, there are 6 different ones, particularly the ones where the patient says they can get the treatment cheaper abroad.
Learn how to get video testimonials and five star Google reviews and have your patients willingly do this for you.

Hear what previous clients have said….

Straumann number one Implant provider in the UK:

“My advice to any practice wanting to get the whole team passionate about providing the highest quality of care to your existing and potential new patients, would be to invest and get Ashley to train your whole team. His programmes are fun, engaging, which covers all aspects of the patient journey. It’s like having a personal coach or a personal trainer! We have used Ashley training now for 6 years and he has helped our whole team achieve their full potential! “

Mohsin Patel

Infinity Dental

The Implant Centre Number One Provider of Implant Treatment in the UK.

“I delayed going on Ashley’s course for over a year…oh boy was I wrong! My conversion rates for treatments have soared! Don’t make the same mistake I did- book on to Ashleys course NOW- not tomorrow or next week but NOW! I’ve taken an Ashley Latter course every year for the last twelve years and I’m excited now to be a mentor on the course”

Dr Bill Schaeffer

Specialist dentist, The Implant Centre

“Both Khalid and I agree that travelling to Manchester from Sydney to take your two day Ethical Sales and Communication Programme was the best investment we ever made. I loved your new patient consultations and seeing the AL program in live action. It is by far one of the best training I’ve had and I am sure I could pick up a lot more or simply refresh the process”

Dr. Prashant Patel Sydney Dental Specialists

“You don’t know what you don’t know until you’ve seen and heard it…Take the plunge, you won’t regret it and it will pay for itself. The week after the course I booked in over £20k of new implant treatments”

Dr Any Denny Cosmetic Dentist, Twenty 2 Dental

This programme is strictly limited to 28 members only For team members your investment is only $995. Use code Instarisa for $750 dollars off the Implant Dentist price if you book before 31st December 2024.

Your instructor for this programme is Ashley Latter

Also includes:

18 hours CE included
An extra webinar 90 minutes in January ( date to be arranged)
Webinar in June ( date to be arranged)
Both of my books- ‘Your are worth it’ and ‘Don’t Wait For The Tooth Fairy’
Manual for the whole course over two days.
Ultimate patient review and follow up (Online programme to keep for life).
Overcoming patient objections (Online programme to keep for life- normally $192)

Use code Instarisa for $750 off the dentist price if booked before 31st December 2024.

Address: 145 N. Clovis Avenue Suite #102
Clovis, CA 93612

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Clovis California (May 2025)- In Partnership with Instarisa first appeared on Ashley Latter.

FREE Evening Seminar and 2 Hours CPD- Manchester (April 2025)

Ashley Latter — Thu, 12 Dec 2024 10:50:57 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE Evening Seminar and 2 Hours CPD- Manchester (April 2025) first appeared on Ashley Latter.

FREE Evening Seminar and 2 Hours CPD- London (April 2025)

Ashley Latter — Thu, 12 Dec 2024 10:56:49 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE Evening Seminar and 2 Hours CPD- London (April 2025) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – London (April 2025)

Ashley Latter — Thu, 25 Jul 2024 10:28:38 +0000

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – London (April 2025) first appeared on Ashley Latter.

Ethical Sales and Communication Programme – Sydney Australia (March 2025)

Ashley Latter — Thu, 09 May 2024 10:33:51 +0000

DURING OUR TWO DAYS TOGETHER YOU WILL…

Build instant rapport with your patients- get them to like you instantly
Discover the eight questions that must be asked in every consultation in the correct order, which will enable you to create more cosmetic treatment such as composite bonding, veneers, short term orthodontics and others.
Understand the six emotional reasons why patients buy implant treatments
Communicate the language that excites the patient and encourages them to take action NOW
Learn how to communicate clearly and concisely and learn to eliminate waffle and technical jargon forever
Discover strategies which will enable you to be more confident when discussing your fees
Know your numbers and never reduce your fees ever again.
Develop a five-step approach to overcome all your patients’ concerns and objections in a very ethical manner
Feel more comfortable discussing large treatment plans. You will never undercharge again
Be confident in gaining commitment from your patients. Make closing easy and seamless
Communicate with self-confidence, clarity and re-assurance
Learn how to ask for referrals and build a pipeline of the right type of patients through your door
Learn how to feel comfortable and confident about asking for five star google reviews and video testimonials
Learn how to stand out from the competition wherever they may be
Learn how to communicate with self-confidence when you receive an objection for example ‘That seems expensive, I can get this treatment cheaper overseas
Learn how to sell private treatment over NHS and have more patients saying yes.

Your instructor for this programme is Ashley Latter

Dr Giuseppe Mainas, Dentoworld

Emma Wallace, Shotley Bridge Dental Care

Dr Mohammad Yunas, Southport Smiles Crown Dental

Dr Bill Schaeffer

Specialist dentist, The Implant Centre

“A huge value Course for dentists of all ages, skill sets and backgrounds. A must do course for any dentists spending thousands of dollars on clinician skills courses to allow them the opportunities to implement those skills by creating more opportunities and converting more treatments. Simply put probably the best dollar for dollar course you will ever take!”

Specialist Dentist, Dr Lawrence Neville

Click the link below to book:

https://www.eventbrite.com.au/e/ashley-latters-dental-reception-course-sydney-2025-tickets-899432766617?aff=oddtdtcreator

Click here to book!

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

The post Ethical Sales and Communication Programme – Sydney Australia (March 2025) first appeared on Ashley Latter.

Advanced Ethical Sales Masterclass – Manchester (February 2025)

Ashley Latter — Wed, 29 May 2024 08:42:10 +0000

DELEGATES MUST HAVE TAKEN THE 2-DAY COURSE BEFORE BOOKING THIS ONE

Book Online Now!

+++PLEASE NOTE THE ADVANCED COURSE IS ONLY FOR DELEGATES WHO HAVE PREVIOUSLY TAKEN THE 2 DAY COURSE +++

Why should you take this programme?

Five one-to-one sessions with Ashley
Hear the best consultations conducted in the UK today. Find out what works to get the best results. You will leave with a complete blueprint to a perfect consultation to use daily in your own practice.
Guaranteed increase in self-confidence that you have never experienced before.
The programme is being strictly limited to 20 delegates, allowing plenty of opportunity to network and build relationships with some of the most forward thinking dental professionals in the UK.
Refresh the most important skills of them all – Ethical Sales and Communication

Your coach for this programme is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

Book Online Now!

The post Advanced Ethical Sales Masterclass – Manchester (February 2025) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Manchester (February 2025)

Ashley Latter — Thu, 25 Jul 2024 10:16:40 +0000

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Manchester (February 2025) first appeared on Ashley Latter.

Discover the 8 Steps to a Perfect Consultation- In Partnership with Instarisa (November 2024)

Ashley Latter — Sat, 02 Nov 2024 08:45:06 +0000

How to Double the Number of Implants you can place in 2025

In dentistry, having exceptional clinical skills is important, but your ability to communicate effectively with patients is even more crucial. Studies show that 85% of a dentist’s success in consultations boils down to superior communication, while only 15% depends on technical ability. This online seminar, presented by Ashley Latter, the world’s leading Communication Trainer, will reveal proven skills that enable you to deliver the dental care you love, in a way patients desire.

Do you want to communicate without sounding salesy, and have more patients agree to your treatment plans?
Have you completed an Techncial Course, yet feel you could increase your case numbers?
Do you struggle with discussing fees openly?
Do you find yourself mentally discounting your services in your head?

If you answered “YES” to any of these questions, this workshop is a must-attend.

What You’ll Learn:

Identify Common Mistakes: Uncover the four major communication errors dentists make daily that cost thousands in lost opportunities.
Key Attributes of Success: Discover the traits and skills of the USA most successful dentists to help more patients say “yes” to treatment plans.
Communication and Attitude: Learn which communication and attitudinal traits drive 85% of a dentist’s consultation success.
Boost Confidence: Develop self-confidence and a positive mindset for achieving success and accomplishment.
Success Secrets: Find out the single most important secret differentiator between successful and less successful dentists.
Ethical Sales Consultation: Understand the eight essential steps for successfully closing treatment plans and their correct sequence.
Effective Questioning: Master the art of asking four types of questions to tap into profitable opportunities within your existing patient base. There are thousands of dollars’ worth of Implant opportunities within your existing database.
Listen to Understand: Enhance listening skills to truly understand patients, rather than just preparing to respond.
Build Rapport Instantly: Learn two secrets to instantly connect with all types of patients and make them feel comfortable.
Persuasive Language: Discover what language encourages patient agreement and what might discourage them from moving forward with your Implant treatments.

Why Ashley Latter?

Over 28 years ago, two dentists attended Ashley’s Two-Day Ethical Sales & Communication Programme. Since then, more than 36,500 dental professionals, including dentists, treatment coordinators, specialists, orthodontists, and team members from 16 countries, have participated in his programme. Ashley has conducted over 25 programmes in the USA over the past decade. His programme is legendary within the UK Dental World and is highly sought after globally.

Ashley is the author of three books: Don’t Wait for the Tooth Fairy, You Are Worth It, and The Practice Manager Jugglers. With over 36,000 hours of business coaching delivered, he is renowned for helping dental teams improve patient communication, which leads to enhanced patient journeys, increased treatment plan acceptance, and greater practice profits.

“I’m a co-owner of a 5 location, 7 doctor, group clinic. Ashley came to us for a 2 day seminar for all the doctors, hygienists, office managers and treatment coordinators. I cannot recommend his course enough. We began noticing differences in treatment acceptance as soon as we began back in the office the following week. I’ve noticed a marked difference in patient interactions when I’m using the communications skills that Ashley taught us compared to when I slip into my old habits. Nothing about what Ashley teaches is difficult to implement, the skills he teaches you are immediately applicable for all of your patients. You can use his course for any and all patient experiences, even if it’s as simple as a patient who needs basic fillings, or all the way up to full mouth rehabilitations or full arch implant cases.” – Andrew Harris

Book Online Now!

FAQS

Book Online Now!

The post Discover the 8 Steps to a Perfect Consultation- In Partnership with Instarisa (November 2024) first appeared on Ashley Latter.

FREE Evening Seminar and 2 Hours CPD- Manchester (November 2024)

Ashley Latter — Thu, 25 Jul 2024 11:23:01 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE Evening Seminar and 2 Hours CPD- Manchester (November 2024) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Glasgow (November 2024)

Ashley Latter — Tue, 23 Apr 2024 15:27:45 +0000

Book Online Now!

DAY ONE

Introduction

Discover the six biggest communication mistakes made by dentists
What is the ideal profile of someone who is successful in dental sales?
Learn how to operate outside the comfort zone and develop extra self-belief and confidence
Develop a more positive attitude of success and achievement
Set course goals

Building Rapport

Develop the skills to build relationships with potential clients
Develop the techniques to build credibility quickly
Develop the skills to lower client resistance/nervousness and win them over to our way of thinking
Build rapport with patients of all different personality styles
Get patients to like you instantly and stand out from the competition
Understand the importance of preparation

Ask the right questions to create opportunities

To understand the vital role effective questions play in selling our services/products
Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
Develop the skills so that that the client buys into our services and sees the need to take urgent action
Become a much more effective listener
Develop Ashleys unique four step questioning approach to a perfect consultation
Discover the six emotional reasons to understand the patients decision making process

Communicate in the language that excites your patients

Develop unique solutions to patients needs and buying criteria
Become creative when presenting our solutions to our clients
Become a more persuasive and powerful communicator in all situations.
Learn how to use evidence to back up what we say
Discover the language to excite and influence your patient
Communicate clearly and concisely, eliminate waffle and technical jargon

DAY TWO

Communicate your fees with self–confidence and achieve the income your services deserve

Understand that patients don’t buy on price
Understand what is important to patients when they make decisions
Know your numbers
Communicate value when presenting your fees and eliminate price objections
Become more confident when discussing fees and never reduce the price in your head again
Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

Learn how to gain patient commitment to your treatment with ease
Develop a process where patient buys into your services

Overcoming all your patients objections

Identify hidden objections
Use “cushions” to help resolve objections and avoid conflict
Learn the skills to effectively resolve objections and create win win
Think on your feet and demonstrate self-esteem and confidence
Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

Learn how to follow up effectively
Stand out from the competition
Learn how to ask for referrals and build a pipeline of new clients to your door.
Provide a World Class experience for your patients
Create a seamless patient journey so that the baton never gets dropped.
Ring fencing your patients and increasing your assets

Apply the Sales Process

Apply the whole process from start to finish
Develop new behaviours that stick
Set performance goals

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Glasgow (November 2024) first appeared on Ashley Latter.

Advanced Ethical Sales Masterclass – London (November 2024)

Ashley Latter — Tue, 20 Feb 2024 15:44:33 +0000

DELEGATES MUST HAVE TAKEN THE 2-DAY COURSE BEFORE BOOKING THIS ONE

Book Online Now!

+++PLEASE NOTE THE ADVANCED COURSE IS ONLY FOR DELEGATES WHO HAVE PREVIOUSLY TAKEN THE 2 DAY COURSE +++

Why should you take this programme?

Five one-to-one sessions with Ashley
Hear the best consultations conducted in the UK today. Find out what works to get the best results. You will leave with a complete blueprint to a perfect consultation to use daily in your own practice.
Guaranteed increase in self-confidence that you have never experienced before.
The programme is being strictly limited to 20 delegates, allowing plenty of opportunity to network and build relationships with some of the most forward thinking dental professionals in the UK.
Refresh the most important skills of them all – Ethical Sales and Communication

Your coach for this programme is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

Book Online Now!

The post Advanced Ethical Sales Masterclass – London (November 2024) first appeared on Ashley Latter.

FREE Evening Seminar and 2 Hours CPD- London (November 2024)

Ashley Latter — Thu, 25 Jul 2024 11:26:55 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE Evening Seminar and 2 Hours CPD- London (November 2024) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – London (November 2024)

Ashley Latter — Thu, 21 Dec 2023 14:55:20 +0000

PRICE IS FOR A DENTIST. THE PRICE FOR TREATMENT COORDINATORS AND TEAM MEMBERS IS £1074 inc VAT. PLEASE CONTACT US ON 0161 773 2958 FOR GROUP BOOKING DISCOUNTS

DURING OUR TWO DAYS TOGETHER YOU WILL…

Build instant rapport with your patients- get them to like you instantly
Discover the eight questions that must be asked in every consultation in the correct order, which will enable you to create more cosmetic treatment such as composite bonding, veneers, short term orthodontics and others.
Understand the six emotional reasons why patients buy implant treatments
Communicate the language that excites the patient and encourages them to take action NOW
Learn how to communicate clearly and concisely and learn to eliminate waffle and technical jargon forever
Discover strategies which will enable you to be more confident when discussing your fees
Know your numbers and never reduce your fees ever again.
Develop a five-step approach to overcome all your patients’ concerns and objections in a very ethical manner
Feel more comfortable discussing large treatment plans. You will never undercharge again
Be confident in gaining commitment from your patients. Make closing easy and seamless
Communicate with self-confidence, clarity and re-assurance
Learn how to ask for referrals and build a pipeline of the right type of patients through your door
Learn how to feel comfortable and confident about asking for five star google reviews and video testimonials
Learn how to stand out from the competition wherever they may be
Learn how to communicate with self-confidence when you receive an objection for example ‘That seems expensive, I can get this treatment cheaper overseas
Learn how to sell private treatment over NHS and have more patients saying yes.
Learn the correct communication skills that influences the patient to take up treatment, that will benefit their health
Learn that language that dissuades patients from taking up treatment, especially when you are communicating consent

Your instructor for this programme is Ashley Latter

Dr Giuseppe Mainas, Dentoworld

Emma Wallace, Shotley Bridge Dental Care

Dr Mohammad Yunas, Southport Smiles Crown Dental

Dr Bill Schaeffer

Specialist dentist, The Implant Centre

Book Online Now!

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – London (November 2024) first appeared on Ashley Latter.

FREE Evening Seminar and 2 Hours CPD- Birmingham (October 2024)

Ashley Latter — Wed, 03 Jul 2024 11:16:40 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE Evening Seminar and 2 Hours CPD- Birmingham (October 2024) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Birmingham (October 2024)

Ashley Latter — Thu, 21 Dec 2023 15:00:43 +0000

PRICE IS FOR A DENTIST. THE PRICE FOR TREATMENT COORDINATORS AND TEAM MEMBERS IS £1074 inc VAT. PLEASE CONTACT US ON 0161 773 2958 FOR GROUP BOOKING DISCOUNTS

Book Online Now!

DURING OUR TWO DAYS TOGETHER YOU WILL…

Build instant rapport with your patients- get them to like you instantly
Discover the eight questions that must be asked in every consultation in the correct order, which will enable you to create more cosmetic treatment such as composite bonding, veneers, short term orthodontics and others.
Understand the six emotional reasons why patients buy implant treatments
Communicate the language that excites the patient and encourages them to take action NOW
Learn how to communicate clearly and concisely and learn to eliminate waffle and technical jargon forever
Discover strategies which will enable you to be more confident when discussing your fees
Know your numbers and never reduce your fees ever again.
Develop a five-step approach to overcome all your patients’ concerns and objections in a very ethical manner
Feel more comfortable discussing large treatment plans. You will never undercharge again
Be confident in gaining commitment from your patients. Make closing easy and seamless
Communicate with self-confidence, clarity and re-assurance
Learn how to ask for referrals and build a pipeline of the right type of patients through your door
Learn how to feel comfortable and confident about asking for five star google reviews and video testimonials
Learn how to stand out from the competition wherever they may be
Learn how to communicate with self-confidence when you receive an objection for example ‘That seems expensive, I can get this treatment cheaper overseas
Learn how to sell private treatment over NHS and have more patients saying yes.
Learn the correct communication skills that influences the patient to take up treatment, that will benefit their health
Learn that language that dissuades patients from taking up treatment, especially when you are communicating consent

Your instructor for this programme is Ashley Latter

Dr Giuseppe Mainas, Dentoworld

Emma Wallace, Shotley Bridge Dental Care

Dr Mohammad Yunas, Southport Smiles Crown Dental

Dr Bill Schaeffer

Specialist dentist, The Implant Centre

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Birmingham (October 2024) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Manchester (October 2024)

Ashley Latter — Thu, 21 Dec 2023 10:39:04 +0000

PRICE IS FOR A DENTIST. THE PRICE FOR TREATMENT COORDINATORS AND TEAM MEMBERS IS £1074 inc VAT. PLEASE CONTACT US ON 0161 773 2958 FOR GROUP BOOKING DISCOUNTS

DURING OUR TWO DAYS TOGETHER YOU WILL…

Build instant rapport with your patients- get them to like you instantly
Discover the eight questions that must be asked in every consultation in the correct order, which will enable you to create more cosmetic treatment such as composite bonding, veneers, short term orthodontics and others.
Understand the six emotional reasons why patients buy implant treatments
Communicate the language that excites the patient and encourages them to take action NOW
Learn how to communicate clearly and concisely and learn to eliminate waffle and technical jargon forever
Discover strategies which will enable you to be more confident when discussing your fees
Know your numbers and never reduce your fees ever again.
Develop a five-step approach to overcome all your patients’ concerns and objections in a very ethical manner
Feel more comfortable discussing large treatment plans. You will never undercharge again
Be confident in gaining commitment from your patients. Make closing easy and seamless
Communicate with self-confidence, clarity and re-assurance
Learn how to ask for referrals and build a pipeline of the right type of patients through your door
Learn how to feel comfortable and confident about asking for five star google reviews and video testimonials
Learn how to stand out from the competition wherever they may be
Learn how to communicate with self-confidence when you receive an objection for example ‘That seems expensive, I can get this treatment cheaper overseas
Learn how to sell private treatment over NHS and have more patients saying yes.
Learn the correct communication skills that influences the patient to take up treatment, that will benefit their health
Learn that language that dissuades patients from taking up treatment, especially when you are communicating consent

Your instructor for this programme is Ashley Latter

Dr Giuseppe Mainas, Dentoworld

Emma Wallace, Shotley Bridge Dental Care

Dr Mohammad Yunas, Southport Smiles Crown Dental

Dr Bill Schaeffer

Specialist dentist, The Implant Centre

Book Online Now!

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Manchester (October 2024) first appeared on Ashley Latter.

The Success Club- Exclusive to Bupa

Ashley Latter — Wed, 17 Apr 2024 11:30:57 +0000

Ask yourself these questions…

Do you find it challenging to discuss fees?
Do you find that you have a fee in your head, but by the time it comes out you have reduced it?
Do you talk in a language that dissuades the
patient from taking up treatment?
Would you like to have more of
your patients saying YES to your treatment
plans all in an ethical manner?

If the answer is YES to any of these questions, then The Success Club is for you!

Research has shown, that 85% of your success in a consultation, is down to how good and competent your communication skills are and only 15% is applicable to your technical skills, yet most dentists spend most of their time developing their technical skills and virtually no time developing these essential communication skills. That is why the courses included in the Ashley Latter Success Club are some of the most important programmes you can take, and you can join over 34,000 delegates who have taken these programmes all over the UK and in 15 other countries worldwide over the last 25 years.

The Success Club is a development programme for Dentists, Orthodontists, CDTs, TCOs and team members who want to develop World Class Ethical Sales & Communication Skills. The major benefits are that you will never forget the skills that you learn, ensuring that every day you are applying the correct communication skills, attitudes, and self-confidence, allowing you to have more patients say yes to your treatment plans in an ethical manner.

Our clients report back a significant increase in case acceptance, turnover, and increased income. However, the main benefit they tell us, is that they are now delivering the dentistry they love to do, and most importantly their patients want. Often before taking our courses, many dentists have invested in a technical course, in the equipment, but have not fulfilled their full potential. Clients tell us that our programmes are the missing link, our courses help them bridge this gap and they wish they were taught these skills at dental school.

Whats included in the Bupa Success Club?

Two Day Ethical Sales & Communication Programme normally £1740
Advanced Ethical Sales Programme normally £900
An extra Ethical Sales Masterclass by webinar on the 3rd June 2024 at 7pm normally £395.

Main learning objectives

Learn the correct communication skills that influences the patient to take up treatment, that will benefit their health
Learn the language that dissuades patients from taking up treatment, especially when you are communicating consent

Major benefits

Ongoing development
Essential skills that you will never forget
Many dentists tell us that they get their
investment back and more within the first
week of being back in the practice after working
with us
Increased confidence when speaking to patients.
Significant discounts on all our courses
Access to Ashley Latter if you need one-to-one coaching
Follow-up coaching calls
Spread the payments over 12 months
Never forget your skills with 24/7 access to our
online courses for life
Copies of books the two books
(Don’t Wait for the Tooth Fairy
and You Are Worth It)

Savings of £1,187!

Here is some feedback from clients who have taken our courses…

“Absolutely amazing! Ashley Latter’s Success Club is a game-changer for early career dentists
like myself or even an experienced dentist who struggle to have those difficult money conversations. This is a must-have course for anyone in the dental field, whether you’ve invested in clinical skills or not. This course provides the perfect platform to start practicing rewarding dentistry and excel in your profession. Ashley Latter’s expertise and guidance are invaluable, making this course an essential resource for dentists looking to enhance their skills and achieve success in their practice. Highly recommended for anyone seeking to elevate their career in dentistry! Anyone considering the Ethical Sales do not even hesitate for a moment.” – Manisha Shafi

“Since taking the course, I have found that my ability to convey treatment options and the
advantages of private treatment modalities has increased massively, and I feel that patients are now much more willing to take up options with a greater financial commitment. I find that I am enjoying work more, because I am taking more time to build rapport with patients, I feel their trust in me has grown as well. I cannot recommend Ashley’s success club highly enough.” – Garry Wilson

“Ashley’s Success Club has changed my life! I won’t forget the time and effort he put in with me, ensuring I had tailored communication skills and helping with every aspect of my patient journey. This has also extended to training members of my team so we can deliver the best patient experience possible. We are now fortunate to say we are in the top 1% of Invisalign providers within EMEA (Europe, Middle East and Africa) and have been doing so for the last 3 years. Thank you Ashley and I wish you the best” – Aamir Vaghela

The benefits since finishing the success club the next day were amazing! I have increased my
income over the last month by 180% I could not believe it! My advice to you is that if you can take the course now then just do it. I am 13 years into dentistry and just wish that I had done it sooner!” – Abirami Thillai

“This course, to me, is a must for every dentist. We notoriously don’t get taught the communication and business skills at dental school. We are often struggling on our own, often questioning our own abilities in a very critical industry. Ethics and sales often seem an oxymoron until you hear Ashley Latter’s years of training in this regard. He reminds us of who we are and what we have to offer, guiding us to give our patients their best options with confidence. It is a Win-Win formula.

If you want to grow, I don’t mean just financially, but in the whole sense of the word..grow in confidence, delivery and value…then this is the course for you.

He has a relaxed, entertaining, personable style that draws you in, genuinely interested in his delegates and our progress.

The earlier you do this in your career, the more time you have to master his techniques and actually enjoy your journey. Wherever you are at, there is something for you on his course. I went on the 2 day Ethical Sales and Communication course and then participated in the Masterclass the following year. Looking forward to returning again to refresh my knowledge.

Thank you Ashley and team for continuing to support us in excelling”- Seema Azam

The fees are 12 monthly payments of £154 with no joining fee. An exclusive offer to Bupa. You can book online and one of our team will be in touch. The date for the Advanced Ethical Sales Course is to be arranged for January 2025. Strictly available to 20 people only!

Why Ashley Latter

25 years ago, two dentists took part on Ashley’s Two-Day Ethical Sales & Communication Programme and since then, over 36,500 delegates, which include Dentists, Treatment-Coordinators, Specialists, Orthodontists, and team members have now taken this programme in 16 countries world-wide, including the USA, Singapore, Canada, India, and Australia to name just a few. This programme is legendary in the UK Dental World and is the most sought-after programme in Dentistry today.

Ashley is the author of three books ‘Don’t Wait for the Tooth Fairy-How to Communicate effectively & Create the Perfect Patient Journey’, ‘You are Worth it-, How to Discuss fees with self-confidence & achieve the income that your services deserve’. His latest book is called ‘The Practice Manager Jugglers’.

Ashley has now delivered over 34,000 hours of Business Coaching to the Dental Industry all over the world, more than anyone else on the planet. Simply he is the best at getting Dentists and their teams to communicate with their patients, which results in a world class patient journey, more patients saying YES to treatment plans and increased profits for the Practices.

Book Online Now!

Or email Lissa@thesellingcoach.com

FAQS

Book Online Now!

The post The Success Club- Exclusive to Bupa first appeared on Ashley Latter.

FREE Evening Seminar and 2 Hours CPD- Birmingham (June 2024)

Ashley Latter — Thu, 21 Dec 2023 10:48:40 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE Evening Seminar and 2 Hours CPD- Birmingham (June 2024) first appeared on Ashley Latter.

FREE Evening Seminar and 2 Hours CPD- Manchester (June 2024)

Ashley Latter — Mon, 26 Feb 2024 17:09:47 +0000

Become outstanding at communicating your technical skills so that you can finally deliver the dentistry that you love to do and most importantly your patients want.

Does any of this sound familiar?

Would you like to be able to communicate in a way that does not sound like a salesperson and ensures more patients buy into your private options?

Have you ever been in a situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay?

Do you feel uncomfortable discussing private fees with your patients? Are you a little afraid to ask for the correct fee and concerned that the patient will think that you are over charging?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Are you relying heavily on the NHS for your income?

Some of the outcomes from attending this workshop

Discover the six key biggest communication mistakes made by dentists every day in their communication.
Understand the eight proven steps of the Ethical Sales Approach, so that more people say YES to your treatment plans.
Build instant rapport with all types of patients. Get people to like you instantly.
Learn how to communicate effectively, clearly and concisely.
Understand the language that excites the patient to take action and most importantly what you must not say to dissuade them.
Understand how patients make decisions when they buy cosmetic dentistry.
Have you taken a short term ortho course but have not yet achieved the success that you feel you deserve?
Learn what the skills and attributes are of the most successful dentists in the UK.
Develop more self-confidence and more positive attitude of success and accomplishment.
Discover the one main secret as to why some dentists are more successful than others.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate in an ethical way.
Create a world class patient journey in your practice. Stand out from all other practices.

Book Online Now!

FAQS

Book Online Now!

The post FREE Evening Seminar and 2 Hours CPD- Manchester (June 2024) first appeared on Ashley Latter.

Advanced Ethical Sales Masterclass – Manchester (June 2024)

Ashley Latter — Mon, 23 Oct 2023 08:40:39 +0000

DELEGATES MUST HAVE TAKEN THE 2-DAY COURSE BEFORE BOOKING THIS ONE

Book Online Now!

+++PLEASE NOTE THE ADVANCED COURSE IS ONLY FOR DELEGATES WHO HAVE PREVIOUSLY TAKEN THE 2 DAY COURSE +++

Why should you take this programme?

Five one-to-one sessions with Ashley
Hear the best consultations conducted in the UK today. Find out what works to get the best results. You will leave with a complete blueprint to a perfect consultation to use daily in your own practice.
Guaranteed increase in self-confidence that you have never experienced before.
The programme is being strictly limited to 20 delegates, allowing plenty of opportunity to network and build relationships with some of the most forward thinking dental professionals in the UK.
Refresh the most important skills of them all – Ethical Sales and Communication

Your coach for this programme is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

Book Online Now!

The post Advanced Ethical Sales Masterclass – Manchester (June 2024) first appeared on Ashley Latter.

Ethical Sales & Communication Programme – Manchester (May 2024)

Ashley Latter — Tue, 01 Aug 2023 14:34:10 +0000

PRICE IS FOR A DENTIST. THE PRICE FOR TREATMENT COORDINATORS AND TEAM MEMBERS IS £1074 inc VAT. PLEASE CONTACT US ON 0161 773 2958 FOR GROUP BOOKING DISCOUNTS

DURING OUR TWO DAYS TOGETHER YOU WILL…

Build instant rapport with your patients- get them to like you instantly
Discover the eight questions that must be asked in every consultation in the correct order, which will enable you to create more cosmetic treatment such as composite bonding, veneers, short term orthodontics and others.
Understand the six emotional reasons why patients buy implant treatments
Communicate the language that excites the patient and encourages them to take action NOW
Learn how to communicate clearly and concisely and learn to eliminate waffle and technical jargon forever
Discover strategies which will enable you to be more confident when discussing your fees
Know your numbers and never reduce your fees ever again.
Develop a five-step approach to overcome all your patients’ concerns and objections in a very ethical manner
Feel more comfortable discussing large treatment plans. You will never undercharge again
Be confident in gaining commitment from your patients. Make closing easy and seamless
Communicate with self-confidence, clarity and re-assurance
Learn how to ask for referrals and build a pipeline of the right type of patients through your door
Learn how to feel comfortable and confident about asking for five star google reviews and video testimonials
Learn how to stand out from the competition wherever they may be
Learn how to communicate with self-confidence when you receive an objection for example ‘That seems expensive, I can get this treatment cheaper overseas
Learn how to sell private treatment over NHS and have more patients saying yes.

Your instructor for this programme is Ashley Latter

Dr Giuseppe Mainas, Dentoworld

Emma Wallace, Shotley Bridge Dental Care

Dr Mohammad Yunas, Southport Smiles Crown Dental

Dr Bill Schaeffer

Specialist dentist, The Implant Centre

Book Online Now!

Your instructor for this course is Ashley Latter.

A percentage of our earnings supports bridge2aid and The Fed

Download A Pdf On The Course Programme

FAQS

Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:

Increased uptake of treatment plans
Stronger relationships with their patients leading to an increase in referrals
Talking money with more confidence and achieving better prices for their services
More confidence in dealing with patients objections
Entire team singing from the same hymn sheet
A world class patient journey

Book Online Now!

The post Ethical Sales & Communication Programme – Manchester (May 2024) first appeared on Ashley Latter.