TRBO SEASON #002 EPISODE #015 – An interview with Celia Burns

Celia Burns is a dynamic business owner who purchased a practice in 2010, choosing one close to home so that it was a little easier to be a mother to her three children too. She prospected for a practice and obtained it, even though her bid was much lower than all the others. Just listening to the story on how Celia procured her practice is worth the 45 minutes spent listening to this podcast.

In addition to this, you will learn

  • What is important to the other person in a negotiation
  • The importance of building incredible trust with your patients and how to do this, especially when these patients had a relationship with the previous owner of 20 years or more
  • How to interest your patients in other types of cosmetic treatments
  • The value of using intraoral cameras and other types of evidence
  • The importance of what you communicate with different personality styles
  • The importance of personally developing yourself
  • Celia’s favourite book… and by the way Ashley’s as well
  • How to grow a strong therapy and hygiene service in your practice

I hope you enjoy it as much as we enjoyed recording it



If you use an iPhone and you want to have an easier method to keep up with the podcast episodes, we recommend using an app on your phone called Downcast. The great thing about Downcast is the ability to listen to podcasts directly on your phone or computer as the episodes are released. If you use an Android phone, we recommend Pocket Player



This entry was posted in Podcast.