A two day ‘retreat’ where forward thinking orthodontists and their teams can unite and join Ashley, Richard and Chris to discover new skills, strategies, forge new relationships and create the practice of their dreams.

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“Thank you so much for a fantastic two days in the Cotswolds. The course was superb and I have come back with my head buzzing with so many new ideas. It’s only Monday and already I have started to put things into action!! It was great networking with other orthodontists and I think what was reassuring for me is how our practice is so up to date. As always, I am looking at ways to improve and I have a lot of things written in my book to work through over the coming months.”
Catherine McCanny – St. Michael’s Orthodontics

“I went on the orthodontic retreat last April, and could not recommend it highly enough! The course is comprehensive, covering all aspects from the financial side of running a successful practice, through to the level that is achievable to achieve World Class Customer service for your patients. Each speaker has their own strengths in covering crucial topics. I personally have benefited greatly from an increased conversion rate for private patients, but also enjoy the consultations with my patients more and have built up great rapport with them, through aspects I learnt on this course.

I am hoping to set up my own practice in the future, and will definitely revisit this course as the level that can be attained in customer service is constantly evolving.” – Jayneet Patel, Specialist Orthodontist

“I attended the Cotswold Retreat last April at a time when achieving private growth in our practice was never more important. Over the 2 days, Ashley, Chris and Richard covered a huge and varied range of topics within sales, marketing and practice management  – all of which were highly relevant to our everyday practice. In their usual entertaining and interactive style, they passed on so many ideas for us to put in to practice, all invaluable for seeing the increase in private patients we are striving for. I would highly recommend the course to anyone.” – Richard Williams, Specialist Orthodontist

“This 2 day course has helped me focus on two areas of our business, getting patients to sign up to having private treatment without feeling guilty about the price and how to look at the minutiae of your accounts to help focus you on good business planning. We were shown and practised many scenarios to show how easy it is to change a few things in what you do every day that make good marketing sense. I totally understand why many practitioners attend the course many times as there are so many good points to take in!” – Faiza Darugar, Specialist Orthodontist

Here is just a taste of what you will discover

1. The Truth about Dental Marketing – it’s about people, not systems – Chris Barrow

As I travel around the UK and Ireland (and sometimes further afield), many practice owners tell me that they want:

1. More new patients of high quality
2. Their teams enrolled into marketing
3. To make sure that they are getting a return on their investment
4. To convert clients who walk through the door, to patients.

To be frank, there is no rocket science here – marketing isn’t complicated – so why do so many owners and managers struggle with this? Why do the gurus make it complicated?

2. The Eight Steps to a Perfect Consultation – Ashley Latter

Whether you like it or not, we are all in sales, nothing happens unless a patient agrees to your treatment plan. Every person in your practice is in sales, from when the telephone is answered, right through to the consultation. In this presentation, Ashley Latter will share eight proven strategies to help you hear YES more often – all in a very ethical manner.

3. Relationship Marketing: Discover the Latest Strategies to help maintain and grow your referral base – Richard Jones

If your practice relies on referrals from Dental Practices, then maintaining these relationships is absolutely crucial to your success. After all, they are the life blood to the success of your practice. However, the demographics of the referrer are constantly changing and what worked a few years ago, may not work today

4. Create World Class Patient Customer Service Experience – Richard Jones and Ashley Latter

Creating a World Class Customer Service operation is crucial to the profits of your practice, they are linked. Meeting expectations is no longer enough, wowing them is the name of the game

5. Operational Excellence – Richard Jones

So far we have learnt the most contemporary strategies on how to attract new patients and how to maintain and grow our relationships with our dentists. We have also learnt the most up to date techniques on how to sell ethically to them. The success of your practice is underpinned by the framework of operational success, without it, the whole operation could creak.

6. Create the Perfect Team – Richard Jones and Ashley Latter

The key driver for a business is the team itself and without a well-motivated and happy team the full potential of a business will not be realised. Discover the importance of establishing right culture and the key strategies to choosing, developing and motivating your team. This is only possible with robust leadership at all levels and at the retreat you will discover how everyone can improve their leadership qualities.

Your investment…

Orthodontist £1,795 plus VAT
Team Member £795 plus VAT

  • Two full days
  • 16 hours CPD
  • Manual, all hand-outs
  • Copies of Ashley Latter’s two books
  • Blueprint of the perfect letter that needs to be sent out to your patient
  • Lunch and refreshments both days
Register Now to Attend the 2019 Orthodontist Retreat
Location: De Vere Hotel – The Cotswolds

Date: Thursday 9th and  Friday 10th May 2019
Time: 9.00 to 6.00p.m both days

Only 45 places available. Please note – This is our fourth event and the first three sold out

To book your places and to learn more about our exclusive De Vere hotel room discounts please call 0161 724 8728
Email. alessio@thesellingcoach.com

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