TCO s are becoming more popular than ever and the right TCO with the right skill set, can be a great attribute to the Practice. They can support the dentist, help build tremendous relationships with new patients, help with increased conversion, and generate thousands of pounds worth of extra income for the Practice.

Our TCO Success Club is an 18-month programme who want to develop World Class Ethical Sales & Communication Skills. The major benefits are that you will never forget the skills that you learn, ensuring that every day you have the correct skills, attitudes, and self-confidence, allowing you to have more patients say yes to your treatment plans in an ethical manner. Our clients report back significant increase in case acceptance, turnover, and increased income.

You can take the following courses.

  • Two -day Ethical Sales & Communication Course (link enclosed) normally £1375 plus vat
  • Advanced Masterclass Ethical Sales Course (link enclosed) normally £750 plus vat
  • Speaking & Self Confidence Course (link enclosed) normally £495 plus vat

Major Benefits

  • Ongoing development over 18 months
  • You will never forget the skills.
  • All our courses are a proper behaviour change.
  • Increased self-confidence and a much-improved attitude and self – confidence
  • Access to Ashley Latter if you need one to one coaching.
  • Quarterly coaching calls
  • Spread payments over a period.
  • 32 hours cpd

Fees are only deposit of £175 plus vat and 18 monthly payments of £77.00 plus vat, saving £2056 plus vat (You get the online and one of our courses free of charge)

Plus, you will receive Ashley’s Two Day online Ethical Sales & Communication Course, valued at £997 free of charge. This is a five-hour programme which you will have for life and Ashley’s two books ‘Don’t wait for the Tooth Fairy & How to discuss fees with self – confidence’.

To enquire how we can help you, please contact Ashley or Lissa on 0161 724 8728 or email [email protected]

Filter by location

Advanced Ethical Sales Masterclass – Birmingham (July 2025)

Location: Birmingham
Dates: 1st July 2025
Time: 9am - 6pm
Price: £900 inc. VAT per person

A world class programme designed to refresh and advance your ethical sales skills to make you the most powerful communicator and further increase your self-confidence, enabling you to influence and sell with ease and integrity.

DELEGATES MUST HAVE TAKEN THE 2 DAY COURSE BEFORE BOOKING THIS ONE

Ethical Sales & Communication Programme – Manchester (July 2025)

Location: Manchester
Dates: 8th July to 9th July 2025
Time: 9.00am - 5.30pm
Price: £1830 inc VAT

Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.

Ethical Sales & Communication Programme – Birmingham (September 2025)

Location: Birmingham
Dates: 18th September to 19th September 2025
Time: 9.00am - 5.30pm
Price: £1830 inc VAT

Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.

Ethical Sales & Communication Programme – London (October 2025)

Location: London
Dates: 9th October to 10th October 2025
Time: 9.00am - 5.30pm
Price: £1830 inc VAT

Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.

Advanced Ethical Sales Masterclass – London (October 2025)

Location: London
Dates: 8th October 2025
Time: 9am - 6pm
Price: £900 inc. VAT per person

A world class programme designed to refresh and advance your ethical sales skills to make you the most powerful communicator and further increase your self-confidence, enabling you to influence and sell with ease and integrity.

DELEGATES MUST HAVE TAKEN THE 2 DAY COURSE BEFORE BOOKING THIS ONE

Ethical Sales & Communication Programme – Manchester (November 2025)

Location: Manchester
Dates: 11th November to 12th November 2025
Time: 9.00am - 5.30pm
Price: £1830 inc VAT

Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.

Ethical Sales & Communication Implant Programme with Ashley Latter and Bill Schaeffer – Weybridge (January 2026)

Location: London (Weybridge)
Dates: 29th January to 30th January 2026
Time: 9:00am - 5:30pm
Price: £1980 inc.VAT per person. £1074 for team members Group discounts available- Please contact 0161 724 8728 for more details.

If you are serious about increasing the number of implants you place then this is a MUST DO programme.  Bill and I will give you the tools to at least double, but more than likely quadruple the uptake of implant treatment plans.

Bill’s practice ‘The Implant Centre’, places more implants than any other in the UK. You will get to watch how we communicate complicated material with ease and in a way that engages patients. You will learn what should be included in a treatment plan consultation and be able to explain informed consent comfortably. We will help you ensure your patient doesn’t refuse the treatment because they are afraid of the procedure.

You will also receive the entire programme on a memory stick so you can keep refreshing your skills for continued success year after year