TCO s are becoming more popular than ever and the right TCO with the right skill set, can be a great attribute to the Practice. They can support the dentist, help build tremendous relationships with new patients, help with increased conversion, and generate thousands of pounds worth of extra income for the Practice.
Our TCO Success Club is an 18-month programme who want to develop World Class Ethical Sales & Communication Skills. The major benefits are that you will never forget the skills that you learn, ensuring that every day you have the correct skills, attitudes, and self-confidence, allowing you to have more patients say yes to your treatment plans in an ethical manner. Our clients report back significant increase in case acceptance, turnover, and increased income.
You can take the following courses.
- Two -day Ethical Sales & Communication Course (link enclosed) normally £1375 plus vat
- Advanced Masterclass Ethical Sales Course (link enclosed) normally £750 plus vat
- Speaking & Self Confidence Course (link enclosed) normally £495 plus vat
Major Benefits
- Ongoing development over 18 months
- You will never forget the skills.
- All our courses are a proper behaviour change.
- Increased self-confidence and a much-improved attitude and self – confidence
- Access to Ashley Latter if you need one to one coaching.
- Quarterly coaching calls
- Spread payments over a period.
- 32 hours cpd
Fees are only deposit of £175 plus vat and 18 monthly payments of £77.00 plus vat, saving £2056 plus vat (You get the online and one of our courses free of charge)
Plus, you will receive Ashley’s Two Day online Ethical Sales & Communication Course, valued at £997 free of charge. This is a five-hour programme which you will have for life and Ashley’s two books ‘Don’t wait for the Tooth Fairy & How to discuss fees with self – confidence’.
To enquire how we can help you, please contact Ashley or Lissa on 0161 773 2958 or email lissa@thesellingcoach.com
Location: Sydney, Australia
Dates: 13th March to 14th March 2026
Time: 9.00am - 5.30pm
Price: $3,300 (early booking discount applied) (£1700)
Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.
PRICE IS FOR A DENTIST. THE PRICE FOR TREATMENT COORDINATORS AND TEAM MEMBERS IS £1074 inc VAT. PLEASE CONTACT US ON 0161 773 2958 FOR GROUP BOOKING DISCOUNTS
Location: London
Dates: 14th April to 15th April 2026
Time: 9.00am - 5.30pm
Price: £1830 inc VAT
Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.
Location: Manchester
Dates: 12th May to 13th May 2026
Time: 9.00am - 5.30pm
Price: £1830 inc VAT
Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.
Location: Manchester
Dates: 30th May 2026
Time: 9.30am - 4.30pm
Price: £147 plus VAT
In the world of dentistry, possessing clinical expertise is only part of the equation for success. The ability to communicate effectively with patients is paramount. Studies reveal that 85% of a dentist’s success during consultations hinges on exceptional communication skills, while only 15% depends on technical prowess. This comprehensive one-day programme, led by renowned expert Ashley Latter, is designed to empower dentists to forge stronger patient relationships and facilitate meaningful conversations that ethically convert into treatment plans. This enables you to practice the dentistry you are passionate about, delivering the care that patients truly desire.
Location: Birmingham
Dates: 22nd September to 23rd September 2026
Time: 9.00am - 5.30pm
Price: £1830 inc VAT
Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.
ONE OF OUR TEAM
Two Reds Are Better Than One - Ashley Latter & Chris Barrow