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What makes a good dentist?
A great dentist goes way beyond his or her technical expertise. Studies at The Carnegie Institute of Technology revealed that about 15 percent of one’s financial success is due to technical knowledge and about 85 percent is due to skill in “human engineering” – to personality and the ability to lead people. In other words, your vast clinical knowledge can mean very little if a patient can’t trust and build rapport with you. A great dentist must be able to communicate with self-confidence, clarity and reassurance and good interpersonal skills are perhaps THE most essential quality. They don’t care how much you know, until they know how much you care. These skills are typically not taught at dental school!
A great dentist goes way beyond his or her technical expertise. Studies at The Carnegie Institute of Technology revealed that about 15 percent of one’s financial success is due to technical knowledge and about 85 percent is due to skill in “human engineering” – to personality and the ability to lead people. In other words, your vast clinical knowledge can mean very little if a patient can’t trust and build rapport with you. A great dentist must be able to communicate with self-confidence, clarity and reassurance and good interpersonal skills are perhaps THE most essential quality. They don’t care how much you know, until they know how much you care. These skills are typically not taught at dental school!
15% technical knowledge
85% skill in “human engineering” – personality and leadershipEthical Dental Sales
Tens of thousands of delegates worldwide have taken this unique two-day programme which ultimately helps dentists, orthodontists and their teams improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections.
You can now deliver the dentistry you LOVE and your patients WANT.
I am sure a large portion of my business success has come from learning all the skills that Ashley has taught me!
Dr Dev Patel
Clinical Director
Dental Beauty Swanley
The course has been a great experience, responsible in the first year for 8% on our bottom line
Dr Avinash Sachdev
Dental Surgeon
Gentle Dental Care Group
Our team discuss fees with more self-confidence, and as a result our private income has grown by around £561,000.
Greg Fickert
Practice Owner
Midlands Smiles Centres
Courses for Your Team
Treatment Co-ordinators
A world class programme designed to refresh and advance your treatment co-ordinator's ethical sales skills to make them the most powerful communicator and further increase their self-confidence, enabling them to influence and sell with ease and integrity.
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Practice Managers
One of the keys to excellent leadership is first class communication and through a series of proven techniques we work on improving your Practice Manager's self-confidence, clarity and consistency of message to enhance their relationship with staff and colleagues.
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Reception Team
This course helps reception staff or any members of the practice team who are involved in handling new and even existing enquiries to turn more of those enquiries into appointments and ultimately long-term patients.
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Presentation, Communication and Confidence
Present effectively to an audience, groups, or one-to-one
When I listened to the short course, the next day I paid for this course 3 times over. 
Gemma Cockburn
Thank you for the webinar last night. Just thought I'd share something quite amazing with you; I've just "closed" £2k of anterior crowns on a patient. I hardly ever manage to secure treatment plans like that, all from the methods you mentioned in your webinar. Mostly from asking questions and from trying to describe solutions in a more exciting way using the patient's language, and then asking her to book in today rather than advising her to "have a think about it
Dr Andrew McSweeney
For me, especially as a young dentist, I don't want to get into any bad habits, so its great for me to get it right from the start just so I can progress much faster than I would have otherwise done.
Francois Vanneram
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