No one understands your industry better - Guaranteed

In the last 20 years over 8000 dentists and their teams have taken part in our programmes to help them and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results.



What makes a good dentist a great dentist goes way beyond his or her technical expertise. Studies at The Carnegie Institute of Technology revealed that about 15 per cent of one's financial success is due to technical knowledge and about 85 per cent is due to skill in "human engineering" - to personality and the ability to lead people. In other words, your vast clinical knowledge can mean very little if a patient can't trust and build rapport with you. A great dentist must be able to communicate with self-confidence, clarity and reassurance and good interpersonal skills are perhaps THE most essential quality. They don't care how much you know, until they know how much you care. These skills are typically not taught at dental school!



Patients are more likely to understand good service than they are excellent orthodontic treatment. Clearly technical ability including diagnostic skills are paramount. However a good orthodontist also needs to be a good communicator with strong interpersonal skills. A patient will typically choose a friendly orthodontist with a caring attitude who is able to put a nervous patient at ease. This is particularly true where young children are concerned. You need to get on their level and help them enjoy it. It’s the same with adults too: it’s all about being understanding. You also need to be able to influence parents to pay for their children's treatment when they don't qualify for NHS. These skills are typically not taught at dental school!


Treatment Coordinators

A Treatment Coordinator has one of the most productive roles within the practice. In addition to clinical knowledge, superb organizational, telephone and follow up skills, you must have a confident personality and be comfortable quoting complete treatment plan fees. You must have confidence in the dentists ability to accomplish the described results and be able to identify price objections and overcome them. Excellent communication skills, especially the skill of listening are key to achieving this. With these skills a treatment coordinator can take your practice from an average to outstanding.


Clinical Dental Technicians

As a Clinical Dental Technician the products and services you provide for your patients can change their lives. Your clinical skills, the making and placing of the dentures are vitally important, however, whether a patient says yes to your solutions will all depend on how good your Ethical Sales & Communication skills are. If you cannot sell your ideas effectively, especially when you are presenting a more expensive option, then you will never get a chance to put your clinical skills into action. These skills are also equally important and transferable when you are presenting to your other clients, the Dentists.



Without doubt the Reception Team are the most important people within the Dental Practice. They are the first point of contact when a patient either telephones or visits your practice. Depending on how they deal with the patient, the patient he or she will decide whether to visit your practice or to go elsewhere. They are the shop window to your practice and you get once chance to make a good impression.

This is more important than ever before as patients are shopping around for their treatment and practices are becoming less reliant on the National Health Service. If a patient stays with you for 10 years and they join a membership plan they could then be worth £5000 to you. That's what each telephone call to your practice is potentially worth.





Get yourself on the road to a more profitable practice!

Course Testimonials

  • Georgia Karargyri

    This was one of the best courses I have ever attended. It completely changed my professional life and gave me the tools to communicate better with my patients. Since the course my private income has increased over 90%, but even more amazing, my patients have had treatments with the latest technologies and materials because I can now help them understand better the benefits of these treatments. Sign up for it immediately!

  • Roberta Rizzi

    Your course is really inspirational and energising: I have felt really motivated and focused since back in surgery and I have immediately experienced an increase in my private income. I am really committed to following your methods and your advice, I have found them absolutely life-changing. Thanks to your books and your course I have discovered how full of prejudices I am ( above all, that one toward money) and how bad my listening can be

  • Dr Andrew McSweeney

    Thank you for the webinar last night. Just thought I'd share something quite amazing with you; I've just "closed" £2k of anterior crowns on a patient. I hardly ever manage to secure treatment plans like that, all from the methods you mentioned in your webinar. Mostly from asking questions and from trying to describe solutions in a more exciting way using the patient's language, and then asking her to book in today rather than advising her to "have a think about it"

  • Dr Ravi Solanki

    We are excited to continue to work with you as so far it has had the biggest impact on our business, we have already received a significant return back on our investment and staff morale

  • Dr Gerwyn Rolands

    Essential changes like don't bring up the plan on the phone, photo book, video reviews and hand out some business cards together with asking for referrals alone has made your visit more than worth while.
    I genuinely feel you have given me a blueprint to up our customer service to the next level. I can't wait for your next visit

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