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DAY ONE
Introduction
- Discover the six biggest communication mistakes made by dentists
 
- What is the ideal profile of someone who is successful in dental sales?
 
- Learn how to operate outside the comfort zone and develop extra self-belief and confidence
 
- Develop a more positive attitude of success and achievement
 
- Set course goals
 
Building Rapport
- Develop the skills to build relationships with potential clients
 
- Develop the techniques to build credibility quickly
 
- Develop the skills to lower client resistance/nervousness  and win them  over to our way of thinking
 
- Build rapport with patients of all different personality styles
 
- Get patients to like you instantly and stand out from the competition
 
- Understand the importance of preparation
 
Ask the right questions to create opportunities
- To understand the vital role effective questions play in selling our services/products
 
- Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
 
- Develop the skills so that that the client buys into our services and sees the need to take urgent action
 
- Become a much more effective listener
 
- Develop Ashleys unique four step questioning approach to a perfect consultation
 
- Discover the six emotional reasons to understand the patients decision making process
 
Communicate in the language that excites your patients
- Develop unique solutions to patients needs and buying criteria
 
- Become creative when presenting our solutions to our clients
 
- Become a more persuasive and powerful communicator in all situations.
 
- Learn how to use evidence to back up what we say
 
- Discover the language to excite and influence your patient
 
- Communicate clearly and concisely, eliminate waffle and technical jargon
 
DAY TWO
Communicate your fees with self–confidence and achieve the income your services deserve
- Understand that patients don’t buy on price
 
- Understand what is important to patients when they make decisions
 
- Know your numbers
 
- Communicate value when presenting your fees and eliminate price objections
 
- Become more confident when discussing fees and never reduce the price in your head again
 
- Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
 
- Learn how to charge more than your competitors and still hear a YES
 
Gaining Commitment in a Ethical Way
- Learn how to gain patient commitment to your treatment with ease
 
- Develop a process where patient buys into your services
 
Overcoming all your patients objections
- Identify hidden objections
 
- Use “cushions” to help resolve objections and avoid conflict
 
- Learn the skills to effectively resolve objections and create win win
 
- Think on your feet and demonstrate self-esteem and confidence
 
- Develop a five step approach to overcome all your patients objections
 
Follow up/ World Class Customer Service
- Learn how to follow up effectively
 
- Stand out from the competition
 
- Learn how to ask for referrals and build a pipeline of new clients to your door.
 
- Provide a World Class experience for your patients
 
- Create a seamless patient journey so that the baton never gets dropped.
 
- Ring fencing your patients and increasing your assets
 
Apply the Sales Process
- Apply the whole process from start to finish
 
- Develop new behaviours that stick
 
- Set performance goals
 
Your instructor for this course is Ashley Latter.
    
A percentage of our earnings supports bridge2aid and The Fed
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FAQS
Clients tell us that they have achieved the following outcomes as a result of taking part on the programme:
- Increased uptake of treatment plans
 
- Stronger relationships with their patients leading to an increase in referrals
 
- Talking money with more confidence and achieving better prices for their services
 
- More confidence in dealing with patients objections
 
- Entire team singing from the same hymn sheet
 
- A world class patient journey
 
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ONE OF OUR TEAM
Two Reds Are Better Than One - Ashley Latter & Chris Barrow