Ethical Sales & Communication Programme – London (April 2026)
Location: London Dates: 14th April to 15th April 2026 Time: 9.00am - 5.30pm Price: £1830 inc VAT
Since 1997, tens of thousands of dentists and their teams have taken part in this unique two day programme which ultimately helps Dentists, Orthodontists, Treatment Co-ordinators and their teams create more opportunities within their dental practices, improve their uptake of treatment plans, achieve the prices their services deserve and deal confidently with patient objections. All this will ultimately improve the bottom line results. It is probably the most sought after programme in UK Dentistry.
Outcomes of the Two-Day Ethical Sales & Communication Programme
On this two-day comprehensive programme, you will make progress in the following areas.
Build Instant Rapport: Learn the techniques to establish immediate connections with your patients, fostering trust and likability.
Essential Consultation Questions: Discover the eight crucial questions to ask during consultations, structured to enhance new cosmetic and Implant opportunities.
Emotional Insights: Understand the five emotional drivers that influence patients to move forward with your treatment plans.
Effective Communication: Utilize language that motivates patients to act promptly, eliminating unnecessary jargon. Eliminate language that deters patients from moving forward with your treatment plans.
Confidence in Fee Discussions: Gain strategies to discuss your fees with assurance, ensuring clarity and understanding. Never undercharge for your services again, be proud of your fees and the value that you provide.
Patient Concerns and Objections: Develop a five-step ethical approach to address and overcome patient concerns seamlessly.
Commitment and Closing: Build confidence in securing patient commitment, making the closing process smooth and efficient.
Referral and Pipeline Growth: Learn to ask for referrals effectively, building a steady stream of ideal patients.
Competitive Differentiation: Stand out from competitors by mastering communication skills that address objections, such as cost comparisons with overseas treatments and the Practice down the road.
Influential Communication: Master the art of influencing patients towards beneficial treatments through effective communication.
Consent and Clarity: Communicate consent confidently, ensuring patients are informed and comfortable with their treatment decisions.
Treatment that patients need; feel comfortable communicating to patients’ treatment that they need to have for heath reasons and get buy in from the patients.
NHS / Private: communicate the benefits of private options against the NHS and have more patients saying Yes to these options.
Your instructor for this course is Ashley Latter.
A percentage of our earnings supports bridge2aid and The Fed
ONE OF OUR TEAM
Two Reds Are Better Than One - Ashley Latter & Chris Barrow