I was quite sceptical about coming to Ashley’s course. I assumed it would just be a series of special one-liners that would help patients say yes to treatment plans more. I couldn’t have been more wrong. Ashley and his team taught us the importance of the ‘patient journey’ right from the moment they see the website to the moment they finish treatment and are sat at home. I’d never looked at things in this way before but am 100% glad I went. My only regret is not doing this a little sooner. The way to interact with patients when presenting options and fees makes me kick myself for not seeing his methods sooner too.
A week after the course I sold my single biggest treatment plan ever. Even after that, every consultation runs much much smoother and patients seem to have so much of a liking to me that they request to see me exclusively when they get to reception (even if they have always seen one of the other dentists up to that point!). In fact, overall treatment acceptance has been higher without a doubt. All my scepticism of the course vanished into thin air and I would highly recommend this course to absolutely anyone serious about improving their working lives.
In short, if you want to have better relationships with your patients and a higher treatment acceptance rate, book onto the course before you spend even more time losing the opportunity cost of treatments that are not accepted. The longer you wait, the more potential income you are losing. You will not regret it!.
Dr Abhinay Settipalli, Charisma Clinic, Stockport
I had been thinking for some time that I need to pick a course that would help elevate our practice to the next level. We have a fantastic group of clinicians with excellent clinical skills that wanted to deliver more of the dentistry that they enjoy. After seeing Ashley talk in the past and previously going on his 2 day ethical course I knew this would add a lot of value to each clinician during the course and for years to come. I was a bit apprehensive that some clinicians might be reluctant to go on a “sales” course. This wasn’t the case, Ashley delivered an absolutely fantastic course to the team over two days and has changed the trajectory of their careers. Ashley managed to achieve instant results with actionable tips from day 1 and we have reported an increase in private income with happier clinicians and happier patients receiving life changing treatment.
My advice is don’t delay on going on his course it has been the most influential course I have been on in my career and recommend this course to any dentists that wants to go on a communication course.
Ashley is simply the best in the business
Thank you Ashley for all your help.
Dr Monty Bains, Orchard Dental, Plymouth
This morning I’ve sold an invisalign case for £3500 without too much sweat, using the Feature, benefit, what it means to you. The patient asked about the price so I briefly detailed what was involved in the treatment and by that point the patient was sold. It did help that the patient was already interested, but being able to communicate well helped in this situation. Thank you so much! I’ll keep you updated this week as you asked me to do.
Dr Dhroov Thanki, Wigston House Dental
This was one of the best courses I have ever attended. It completely changed my professional life and gave me the tools to communicate better with my patients. Since the course my private income has increased over 90%, but what’s more amazing, is that my patients have had treatments with the latest technologies and materials because I can now help them understand better the benefits of these treatments. Sign up for it immediately!
Your course is really inspirational and energising: I have felt really motivated and focused since back in surgery and I have immediately experienced an increase in my private income. I am really committed to following your methods and your advice, I have found them absolutely life-changing. Thanks to your books and your course I have discovered how full of prejudices I am (above all, that one toward money) and how bad my listening can be
I just wanted to contact you following the Leadership Day I attended on Monday. I can’t put into words just how much I got from attending the course. I often struggle with self confidence and am my own worst critic; always worrying what other people will think of me.
Following this course I feel like I have gained something that is priceless – self belief. I wasn’t actually aware that I was missing this until I actually found it. I feel like that day was life changing for me, I know this sounds extreme and it’s cringey to say!! Doing the presentations, partaking in the circle of trust and reading personal feedback from my peers were all very daunting but positive experiences, I even feel like some of those people looked up to me.
I just wanted to say thank you for delivering such a great course and for helping me believe in myself and for giving me the confidence to become a better leader/manager.
I will look forward to working with you in the near future on the Practice Managers Club.
Thank you for the webinar last night. Just thought I’d share something quite amazing with you; I’ve just “closed” £2k of anterior crowns on a patient. I hardly ever manage to secure treatment plans like that, all from the methods you mentioned in your webinar. Mostly from asking questions and from trying to describe solutions in a more exciting way using the patient’s language, and then asking her to book in today rather than advising her to “have a think about it”
Dr Andrew McSweeney
We are excited to continue to work with you as so far it has had the biggest impact on our business, we have already received a significant return back on our investment and staff morale
Dr Ravi Solanki
Essential changes like don’t bring up the plan on the phone, photo book, video reviews and hand out some business cards together with asking for referrals alone has made your visit more than worth while.
I genuinely feel you have given me a blueprint to up our customer service to the next level. I can’t wait for your next visit
Dr Gerwyn Rolands
Just a quick message to thank your for the course you ran last week. I have put it into practise (reluctantly with some patients) and can’t believe the responses. Patients I assumed who were happy with their appearance have got all sorts of things they want to get off their chest. The uptake in treatment plan acceptance has markedly increased in just a few days and I wouldn’t say I’m exactly slick with my discussions as of yet.
Hopefully this will carry on!
Although I was initially sceptical about the value of this course, I was refreshingly surprised to find that Ashley’s approach was the polar opposite of the “hard sell” tactics promoted by others, that treat our patients and profession with contempt. Ashley presented a methodical, comprehensive and well-structured course that caters for all spectrums of private dental practice that I highly-recommend for all dentists and staff. His candour, knowledge and approachability make this course on patient communication and ethical sales techniques a “must do” for anyone who takes the business of dentistry seriously.
Dr Angelo Lazaris
Ok, so a week later since the course and I have definitely noticed a change in my mentality and attitude-mainly not assuming or judging patients needs, or being prejudice. My nurse has noticed too, and as a result she is more positive, which is having a great effect on rapport with the patients! I am also not dropping the prices of private treatment :)…I think every day I have been at work since being on the course, I have offered a lot more private work than previously, and to people I wouldn’t have expected to be able to afford it…
Thanks again for your help
Dr Kamini Mistry
The course has left me with a lasting impression and changed (cured as you would say) me MUCH for the better, no longer acting like a charity!… I am memorising and practising your teaching daily, especially the cushion —> Question–>- Else –> Chattering teeth —> Chip Shop door for overcoming objections, it’s really good – really useful!..I find your test close and questions brilliant when conversing with people whether at work or conducting business out of work….See you November then, hopefully with the team !!
Dr Graham Murphy
Ashley provides a structure to communicate effectively. It centred around rapport building, actively listening to our patients, utilising simple language that our patients understand, establishing the emotional connection or impact that their current dental problems are having in their life and structuring a plan by giving hope and directly giving the patient the solution and focusing in on the benefits of the treatment….I found Ashley highly entertaining, engaging, thought provoking, intelligent and inspiring to learn from and implement required changes…I would certainly recommend this course even to the most experienced, successful dentists as there is always concepts to revise, or something to take away and learn.
Dr Matthew J Casey
Just wanted to thank you again for delivering another amazing two day course. The whole journey home Dariush was raving on about how excited he is to try his new skills and how stupid he feels for missing this out for so many years. You have honestly changed my life and hopefully the rest of my teams as well
Dr Dev Patel
Thanks again for your amazing course. I really enjoyed myself and left with a lot of positive energy.
I applied all that you taught me and guess what, I closed today more than £3500 of private treatments, some of them with nhs exempt patients!
I really enjoyed building rapport with my patients, it made my day so much more interesting.
I felt so confident and could suddenly see the buying signals clearly.
I can not thank you enough, your course was by far the best investment I ever did!
Just to encourage you Ashley that your ‘hard work” on me has not been in vain… As we speak , my private income is almost triple what I had this time last year …Thanks for your wise words … applicable for life … not just dentistry
Ashley has by far the most thorough ETHICAL sales course I have ever attended. It is tremendous material & he has it so well put together. I took my staff with me from Dallas to Atlanta a couple of years ago. Actually Dr. Erin Elliott helped Ashley present the material. They were both outstanding. For a young dentist, like yourself, the sooner you learn these techniques the better
They were perhaps the best two days of learning I have been on for a very long time. Excellent work by all your team, including Bill and Steve. All three of us are excited about putting this into motion from tomorrow…. I have already and need to be prompted on saturday by Anita on one or two things but did sell one sinus lift and 3 implants including booked appointments
Dr T. C Patel
I wanted to catch up with you after the course…within the first week I had converted 4 Otho consultations into treatment plans in addition to 2 implants consultations to go ahead to next stage
It has been a pleasure and the course had paid for itself the very next day, I will be recommending the course to all my friends
Thank you again for all your help
Dr Raid Ali
After much thought and deliberation we decided to close our two practices (10 surgeries in total) for two days and have the whole team trained by Ashley… Has it been worth it ?? ….Absolutely !!! We are busier than ever, the team is happier and inspired and gelled together and the profit is increased – everyone is happy !! Thank you Ashley – a “Dental gem”
Ridiculously inspirational’ is the phrase that comes to mind when I think about Ashley. I’ve had the pleasure of collaborating with Ashley at Six Month Smiles on several projects and sales courses. I’ve always been in awe of Ashley’s ability to command a room and get people on board with unique methodologies or ideas — even people who were initially completely resistant. He’s approachable, extremely personable, spitting-funny and enjoys a nice beer to celebrate success. As a leading executive, business professional and presenter Ashley earns my utmost recommendation
The practice is going really well. At the end of 2016 our orthodontic referrals were up 32% on the previous year and the restorative/perio were up 45%. A periodontist joined out team towards the end of last year to deal with the periodontal referrals so Steve and I can concentrate on our main areas of expertise/interest and we still can’t manage them all in as timely a manner as I would wish, which is why we’ve advertised for another prosthodontist. We have had a lot of interest in the position and hopefully one will have the right values and skills to fit into the team…….
I’m also getting asked to speak/teach more and more which I love being involved in.
With kind regards
Dr Finlay Sutton
Thanks so much for a fabulous course – it was a revelation…Definitely worth the trip all the way from down-under. The course continued for Prashant and I on the 26 hour flight back home and I think I was overcoming sales objections (something I am not usually comfortable with) in my sleep on the plane!! I will keep in touch and let you know how well it goes with my patients
Dr Khaled Zoud, Consultant Oral and Maxillofacial Surgeon, Sydney
Just returned home after a long but exciting day seeing 4 new patients, all of whom have accepted treatment. At least one or two of the new patients would not have done so if it was not for my new found skills.
Granted my delivery is far from perfect but the level of comfort and ease created via your approach makes the first appointment far more fun and pleasurable for both
Dr Prashant Patel, Sydney Dental Specialists
I had high expectations in attending your course and I am happy to say you far exceeded them. Attending it was undoubtedly the best business decision we have made this year, and attending it together which gave us a joined up approach was the second best decision, my only regret is that we didn’t involve the whole team but they are enjoying reading your book ‘Don’t wait for the Tooth Fairy’ and we will be investing in some in-house training in the very near future
Can’t recommend Ashley’s course enough. It has totally turned around the way I discuss treatment plans with my patients. This has in turn had a dramatic improvement in practice turnover
I was fairly new to the Treatment Coordinator role and was struggling to discuss money and close my appointments but since your course I’m doing so much better… this month I’ve seen 17 new patients and 15 have booked in for treatment plans so needless to say the boss is happy too!
Rachel Worth, Treatment Coordinator
Ashley has not only increased my sales significantly but improved my confidence and comfort in discussing treatment plans with patients, and as a consequence my relationship with patients is more relaxed and positive.
If your job or position requires you to present to or run business meetings or training sessions then I can, with confidence, thoroughly recommend Ashley Latter’s public speaking courses.
When I came back to the practice I realised that my whole team needed to do it
Without a doubt your course had a major impact on my self perception, my personal confidence and my ability to communicate with my patients about my dentistry and to educate them on the benefits my care could offer them.
We cannot recommend this programme highly enough; it was one of the most important and beneficial courses many of us have taken : in fact we are all taking it again ourselves!
Since working with you I now have the language skill to easily and confidently ask for and gain that commitment from my patients much sooner, which is not only more beneficial to the practice but is also actually helping the patients who are often not only too keen to get started once they have made a decision.
What we learned above all else, I think, was that the skills that Ash taught us are really essential life skills for just about anyone in any walk of life these days if you want to break free of self-imposed limits on where you can take your life and career.
Andy Lane, MPhil, BDS, DGDP(UK)
It’s now been almost 3 months since I took 2-day Ethical Sales Course and my practising life has changed dramatically.
Thank you so much so a fantastic two days in the Lake District. The course was superb and I have come back with my head buzzing with some new ideas. It’s only Monday and already I have started to put things into action!!
I had heard a lot about you over the last 3-4 years Ashley and I am pleased to say, I can make my own judgement and it is 100% all good. You dont have my reflection questionnaire because when were talking I had it in my hand, but it is 10 out of 10.
David Coates, Dip CDT RCS (Eng)
I have personally taken the course three times now and I strongly recommended the course to all the participants on my Implantation Programme in Scotland.
We are experiencing this every day as we as a team are not only connecting at every level but of course “closing deals” with confidence. I had a 10 times return on our investment with you within the first few weeks.
As professional people, we expect to pay well for such a course. In all honesty, the financial return was made in a day of returning to work and the increase in treatment uptake has more than justified the investment in the practice. Moreover, the increase in self confidence and team morale has helped improve patient care beyond measure.
I would go beyond recommending your course and stating that if anyone is serious in delivering quality dentistry, your course should be as important as learning the advanced principles of dentistry.
Since taking the course I have been a lot more confident in discussing and communicating treatment plans with my patients. I am able to deal with objections more effectively and as a result I have had a marked increase in treatment take up. I have had a great return on my investment and I feel that the course has been great value for money.
Thank you very much for running your Programme a few weeks ago to my implant year course group. As you can see from of the feedback, they all found it absolutely fantastic and practice/life changing…as I told them it would!
I just wanted to say a massive thank you for the amazing course last week. I was overwhelmed by the level of support from the other people on the course, it was truly amazing.
Louise Fletcher, Dental FX
You were very supportive Ashley, as usual, and the whole day has helped build my confidence when speaking to a group. I feel more able to deal with situations and how to handle a difficult audience better.
Paul Worksett, Amblecote Dental Practice
I enjoyed the day and I feel it was beneficial to me. I feel more confident now to go ahead wit my plans regarding public speaking.
Pawel Kiersz, Dentis Ltd
Thanks for a FANTASTIC day on Friday. I really enjoyed the whole day and have taken away some priceless coaching on presentation skills. Look forward to working with you again next year!
Shrik Kotecha, Smile Essential
Thanks so much for today, for the first time in weeks I have picked up my presentation and felt excited about it. I have never let myself think positive in fear of coming over cocky! I hope this level of confidence remains until after the dentistry show. Once again thanks so very much for an amazing day that just may change my life.
Tracy Stuart, Training Director