You Are Worth It (Book): Feel Comfortable Communicating your Fees & Achieve the Income your Services Deserve




Do you sometimes reduce the price of your  treatments in your head because you feel your  patients cannot afford them?

Does the talking of money in your surgery make you feel uncomfortable?

Are you worried about quoting a price due to the fear you might get a negative response from your patient?

Do you feel your services are worth more than you get paid for them?

If you have answered yes to any of these questions, then I promise you will enjoy reading this book.

This book reveals information on exactly how to deal with this problem. As far as I am aware, the contents are not taught at any dentistry school.

While certain elements of pricing may have been touched on by dental coaches, they’ll have barely scratched the surface of what I do in this book. I’ll be looking at this complex issue in depth, delving into the psychology of what you do in those awkward situations and even why you do it!

I will alter your thought process, your beliefs, and most significantly, your behavioural pattern. You will never improve your results until you change your entire approach.

This book will enable you to smash through all the restrictions that you have placed upon yourself when it comes to the fees that you charge your patients.

I guarantee that once you have broken your own barriers down, the methods described in this book will provide you with the confidence necessary to deal with every pricing issue which arises.

After all, you are worth it.


“The book arrived today and I have read it through from cover to cover. I will go back and reread areas I have marked up.  Once again golden information in an easy to read format. This book is required reading for ALL dentists and their teams. I was going to buy some as gifts for my colleagues but you suggest they have to want to buy it themselves, so you may have done yourself out of some sales there…:)   Looking at your history I think I may have been on one of your first, if not the first Ethical Sales 2 day courses back in the 90’s as I remember Barry Oulton being a role playing patient!  As always relearning is as important as learning so I will be looking to repeat the course again in the future”
Paul Cole
Dentist & Regional Services Advisor
Oasis Dental Care