Don’t Wait for the Tooth Fairy – How to Communicate Effectively & Create the Perfect Patient Journey in your Dental Practice


It makes no difference whether you are a National Health Dental Practice, or a top end Cosmetic Dental Practice, if you have a passion for providing excellent Communication to your Patients, then you will love this book.


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You will discover:

  • How to turn patient enquiries to your practice into an appointment. How to create a brilliant first impression and stand out from the competition
  • How to create the perfect consultation and patient journey. Build stronger lasting relationships with your patients
  • The secrets to becoming a true master of the art of persuasion. Discover what to say, that will influence your patients to take action. Help more of your patients to say YES
  • Learn what not to say and discover the biggest mistakes dentists and their teams make in their communication with their patients
  • Feel more comfortable about talking money and achieve the prices your services deserve
  • Develop a six step approach to overcome your patients objections and reservations
  • How to handle patient complaints and create raving fans
  • Understand your patient’s personality style and adapt your communication to their style
  • How to work together as a team, so that you never drop the baton again

And more…

“Hello Ashley! Let me start by thanking you for the book you sent me. It’s been the most inspiring and interesting “self help” / marketing book I have ever read. I am reading it the second time round, and looking forward to the webinar to pick up more tips from you”

Regards Anubha Pareek

“I have known Ashley for a number of years and have attended many of his courses. I have always been impressed by his unique approach to a skill at which many dentists are poor – sales and communication.What makes this book different from the rest, is that it concentrates on the patient journey from initial enquiry to completion. With a mixture of anecdotes and skills it highlights ways in which practices can move forward. A must for the whole practice team.”

John Lewis, Ghyllmount Dental


Nadim Majid
Lifestyle Dental