Course Testimonials

  • Georgia Karargyri

    This was one of the best courses I have ever attended. It completely changed my professional life and gave me the tools to communicate better with my patients. Since the course my private income has increased over 90%, but even more amazing, my patients have had treatments with the latest technologies and materials because I can now help them understand better the benefits of these treatments. Sign up for it immediately!

  • Roberta Rizzi

    Your course is really inspirational and energising: I have felt really motivated and focused since back in surgery and I have immediately experienced an increase in my private income. I am really committed to following your methods and your advice, I have found them absolutely life-changing. Thanks to your books and your course I have discovered how full of prejudices I am ( above all, that one toward money) and how bad my listening can be

  • Dr Andrew McSweeney

    Thank you for the webinar last night. Just thought I'd share something quite amazing with you; I've just "closed" £2k of anterior crowns on a patient. I hardly ever manage to secure treatment plans like that, all from the methods you mentioned in your webinar. Mostly from asking questions and from trying to describe solutions in a more exciting way using the patient's language, and then asking her to book in today rather than advising her to "have a think about it"

  • Dr Ravi Solanki

    We are excited to continue to work with you as so far it has had the biggest impact on our business, we have already received a significant return back on our investment and staff morale

  • Dr Gerwyn Rolands

    Essential changes like don't bring up the plan on the phone, photo book, video reviews and hand out some business cards together with asking for referrals alone has made your visit more than worth while.
    I genuinely feel you have given me a blueprint to up our customer service to the next level. I can't wait for your next visit


Get yourself on the road to a more profitable practice!

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Don’t Wait for the Tooth Fairy - How to Communicate Effectively & Create the Perfect Patient Journey in your Dental practice


Don’t Wait for the Tooth Fairy - How to Communicate Effectively & Create the Perfect Patient Journey in your Dental practice

Don’t Wait for the Tooth Fairy - How to Communicate Effectively & Create the Perfect Patient Journey in your Dental practice


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You will discover:

  • How to turn patient enquiries to your practice into an appointment. How to create a brilliant first impression and stand out from the competition.
  • How to create the perfect consultation and patient journey. Build stronger lasting relationships with your patients
  • The secrets to becoming a true master of the art of persuasion. Discover what to say, that will influence your patients to take action. Help more of your patients to say YES.
  • Learn what not to say and discover the biggest mistakes dentists and their teams make in their communication with their patients.
  • Feel more comfortable about talking money and achieve the prices your services deserve.
  • Develop a six step approach to overcome your patients objections and reservations.
  • How to handle patient complaints and create raving fans.
  • Understand your patient’s personality style and adapt your communication to their style
  • How to work together as a team, so that you never drop the baton again

And more...

"Hello Ashley! Let me start by thanking you for the book you sent me. It's been the most inspiring and interesting "self help" /marketing book I have ever read. I am reading it the second time round, and looking forward to the webinar to pick up more tips from you" Regards Anubha Pareek

"I have known Ashley for a number of years and have attended many of his courses. I have always been impressed by his unique approach to a skill at which many dentists are poor - sales and communication.What makes this book different from the rest, is that it concentrates on the patient journey from initial enquiry to completion. With a mixture of anecdotes and skills it highlights ways in which practices can move forward. A must for the whole practice team." John Lewis, Ghyllmount Dental



My 100% No Quibble Guarantee

Ashley’s Guarantee

If after taking one of our courses you feel that you have not developed new skills, and attitudes that will make a real difference to you and your team’s performance, then I will refund the cost of the course no quibble.

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That is the Ashley Latter 100% guarantee.

A Quick Note from One of Our Course Attendees

My biggest regret is that I didn’t go on one of Ashley’s courses earlier. It does take some time and money investment but it really is worth, take my word for it.” — Antony, Dentist

Are You Ready?

Still Some Questions?

See Our FAQs page!

If you have any questions at all about the courses you can call me personally on my mobile or you can call the team.

Ashley Latter: 07976 778250

The Team: 0161 724 8728

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A Needed Bonus, Just For You!

A Needed Bonus

When you book one of Ashleys courses for the first time you will receive a FREE first two chapters of Ashley’s latest book.

It features ethical sales & communication tips, simple proven strategies to grow your practice!

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