With many Dentists telling us that they are bombarded with new patients but have limited availability, this is a great time to look at your Hygiene/Therapy Department and see how you can make it even more efficient than ever before, you just might be sitting on a hidden gold mine. In this podcast, Ashley and Chris … Continue reading S05 S08: How to use the hidden asset in your Dental Practice to increase sales by 20% in the next 90 days
Read MoreS05 E07: How not to be a knob
In this no holding back interview, Chris and Ashley interviewed Nigel Risner a second time for the ‘Two Reds are Better than one Podcast’ and it was truly a brilliant interview. Chris and Ashley specifically asked Nigel’s thoughts on the current challenges Dental Owners are facing with recruitment, staff retention and motivating their team. You will learn: … Continue reading S05 E07: How not to be a knob
Read MoreS05 E06: Marketing Truth Bombs – What Most Marketers Won’t Tell You
We are delighted this month to welcome a powerful influencer in USA dental marketing, who shares with us her own professional story as well as some priceless tips on marketing in the current landscape. Grace graduated in 2007 with a background in advertising and psychology and bears testimony that her first job in sales taught … Continue reading S05 E06: Marketing Truth Bombs – What Most Marketers Won’t Tell You
Read MoreS05 E05: How a very busy practice in Leeds created a world class team that gives their patients a world class experience every time
The Two Reds are Better Than One interview this week was with Jasmin Wigglesworth – the Practice Manager of Infinity Dental – and Gaby Saracino-Hamill – the lead TCO within the practice. Last year we interviewed Mohsin Patel who is the Principal of the practice and many listeners stated it was one of the best … Continue reading S05 E05: How a very busy practice in Leeds created a world class team that gives their patients a world class experience every time
Read MoreS05 E04: The Dumb Mistakes Dentists make on a Regular Basis and how to avoid them in the future
Rich Madow is a Dentist, Speaker and Business Coach from Baltimore in the USA. He graduated in 1984 and started his dentistry career working in a hospital. Very quickly he found an associate position. However, he soon clashed with his boss and after a few months was sacked from his job. Not long after, he … Continue reading S05 E04: The Dumb Mistakes Dentists make on a Regular Basis and how to avoid them in the future
Read MoreS5E03: Disrupting Recruitment
This podcast is about how Andy has looked at the clinical recruitment landscape in UK dentistry and decided to wade in there with a completely fresh approach. “Disruption”, “agility” and “innovation” are the key words to associate with Andy’s new company. In this interview you will learn: how Clubhouse is taking the social media world … Continue reading S5E03: Disrupting Recruitment
Read MoreS5E02: The Farmah brothers – three years of transformation
Discover how two brothers bought an Ortho Practice & transformed it into a beautiful multi-disciplinary practice in just three years (with Covid thrown in for good measure). Brothers Rohit and Karan Farmah, two very young dentists are on a serious mission. They purchased a traditional Ortho Practice in Birmingham three years ago, during this time, … Continue reading S5E02: The Farmah brothers – three years of transformation
Read MoreS5E01: How Two Young Dentists have grown their Private Turnover by 1500% and are producing record numbers of Clear Correct & Invisalign Cases
This episode of the ‘Two Reds are Better than One’ podcast is something a little different Chris and Ashley interviewed two rising stars of UK Dentistry, Aamir Vaghela and Aran Maxwell-Cox. Aran and Aamir are two driven, successful dentists who have grown their Private Treatment and are producing record numbers of Clear Correct and Invisalign … Continue reading S5E01: How Two Young Dentists have grown their Private Turnover by 1500% and are producing record numbers of Clear Correct & Invisalign Cases
Read MoreS4 E17: How to purchase a run of the mill Dental Practice, quadruple its size and sell it for 10 times what you purchased it for in only 4 years
This is the most fascinating and compelling interview that we have ever done on the ‘Two Reds are Better than one Podcast’ After a spell in the army, where Mike Hesketh saw action first hand in Afghanistan, he came back to the UK and he and his wife Lara purchased a four surgery dental Practice in Exeter. … Continue reading S4 E17: How to purchase a run of the mill Dental Practice, quadruple its size and sell it for 10 times what you purchased it for in only 4 years
Read MoreS4 E16: Becoming the positive voice: challenging the media and getting your patient messaging right
A very informal conversation between Chris and Ashley this time. Chris in The Barrow Bunker and Ashley in The Indigo Hotel, Paddington, part way through a 2-week lecture tour. We begin by discussing how a few minutes listening to the news every day can be enough to demoralise even the most optimistic amongst us – … Continue reading S4 E16: Becoming the positive voice: challenging the media and getting your patient messaging right
Read MoreS4 E15: Overcoming Cancer, Covid and Fear Itself
13 years ago Jessica Richards was told that her cancer would give her a below average change of survival beyond 5 years with surgery, radiation and medication. She refused all and is here to tell her tale. Jessica is a Personal Transformation and Leadership Development Specialist who has had a practice in Harley Street since … Continue reading S4 E15: Overcoming Cancer, Covid and Fear Itself
Read MoreBounce back Strategies
We are currently in challenging times. On top of the pandemic, there is talk of a deep recession, one that might last many years. I have lived through four recessions, this will be my fifth, and what I have discovered is that there will be winners and losers. Some practices will do well, while others … Continue reading Bounce back Strategies
Read MoreThe Most Dangerous Number in Business is The Number One
Ashley Latter, the author of Don’t Wait for the Tooth Fairy and You Are Worth It (Feel Comfortable Communicating your Fees & Achieve the Income your Services Deserve) shares why relying on one of anything in your practice is the most dangerous place to be. If I were to ask you what, in your opinion, is the most dangerous … Continue reading The Most Dangerous Number in Business is The Number One
Read MoreWinners and Losers
If you are reading this can I both thank and congratulate you. Most of you are probably preparing to open your doors to the public again and getting back to what you love to do. I know from speaking and coaching hundreds of dentists over the last three months, you are really looking forward to … Continue reading Winners and Losers
Read MorePatients will buy when they are ready to buy, not when you are ready to sell to them
Let me ask you a question? Have you made a significant purchase in your life recently, but took a while to make this purchase? You may have been thinking of purchasing for a while, but you were just not quite ready. Maybe you were doing a lot of research, visiting different shops or researching varies … Continue reading Patients will buy when they are ready to buy, not when you are ready to sell to them
Read MoreThe most dangerous number in business is?
Like most people last week, I was upset to see the demise of the airline Flybe and the impact this will have on their employees and the UK economy. As a note, I had a flight booked with them in June where I was delivering a course in Cornwall. I watched the news and listened … Continue reading The most dangerous number in business is?
Read MoreORTHODONTIC CONFERENCE WITH ASHLEY LATTER, RICHARD JONES AND CHRIS BARROW
We are now less than a month away from one of the most important, relevant and essential Orthodontic Conferences of the last few years which takes place in the Cotswolds on the 9 and 10 May 2019. These are two days where you can immerse yourself with essential sales and marketing strategies that will not … Continue reading ORTHODONTIC CONFERENCE WITH ASHLEY LATTER, RICHARD JONES AND CHRIS BARROW
Read MoreRefer a friend
Do you want to know what is the most effective, yet underused referral strategy? Simply ask for them. After teaching dentists and their teams for over 22 years I have discovered that there are many different reasons as to why they don’t ask for referrals. However, one thing I have come to realise is that … Continue reading Refer a friend
Read MoreMore lessons learnt from Lands End to John O’Groats
It is now four weeks since I reached John O’Groats, together with Chris Barrow, Sheila Scott, Les Jones and Simon Tucker, cycling 993 miles from Lands End. If you live outside the UK, we cycled from one end of the UK to the other. The ride took two weeks and although it was incredibly challenging … Continue reading More lessons learnt from Lands End to John O’Groats
Read MoreMake things happen
I hope you are having a great summer. I have just returned from a 12 day holiday in Greece with my family and we had a fantastic time. I loved just sitting on the beach, reading books and enjoying long meals spending real quality time with Grace and my two girls Enrica and Martina. We … Continue reading Make things happen
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Two Reds Are Better Than One - Ashley Latter & Chris Barrow