How to Overcome Your Patients Price Objections


Achieve the prices your products & services deserve.



Does any of this sound familiar?

  • Do you find yourself giving margins away too quickly?
  • Do you find yourself getting tongue tied when you receive an objection from your clients?
  • Do you find yourself becoming defensive when your client objects to your prices?
  • Do you often think of one price in your head and by the time it comes out of your mouth it is a lesser figure?

If the answer is YES to any, or even all of the above, then on this DVD, recorded live from Old Trafford Stadium, the home of Manchester United Football Club, Ashley will take you through a proven six step process that will help you feel more comfortable in overcoming your client’s objections, so that you can achieve the prices your products and services deserve.

You will learn how to:

  • Understand what an objection is
  • Understand why you get objections
  • Discover the biggest mistake dentists make when they receive objections
  • Develop a six step approach to overcome objections
  • Create win – win relationships
  • Understand the power of evidence, especially testimonial letters
  • Overcome the barriers to closing and asking for the order